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    On the Road

    From tasty Texas festivals to must-see museums, Edinburg has it all

    CultureMap Create
    Jul 1, 2022 | 12:05 pm

    Head due south and you’ll encounter the city of Edinburg in the Rio Grande Valley, where annual events and attractions bring in locals and visitors alike while boasting big hometown flavor — both literally and figuratively.

     

     Swap Texas Hold'em for Texas Cook’Em
    Place your bets on the 16th annual Texas Cook'Em: High Steaks, an all-day event on July 2, 2022, at Ebony Hills Golf Course. The Rio Grande Valley's biggest barbecue competition awards $25,000 and bragging rights to winning competitors who battle it out on the grill for the top chicken, ribs, pork brisket, and rib-eye.

     

    Plus, in addition to the smoky flavors, Texas Cook’Em serves up family-friendly entertainment, car shows, live music, and of course, fireworks.

     

     Channel your inner Frida
    Summertime also means the annual FridaFest in Edinburg, a festival that celebrates renowned Mexican artist Frida Kahlo along with the spirit of womanhood, perseverance, and empowerment.

     

    Make sure you come in costume, as the Frida Procession strives to set a record for “largest gathering of people dressed as Frida Kahlo.” The event is free and also includes live music and dance performances, food vendors, children’s activities, and lots of great Frida-inspired art.

     

     Get set for a movie marathon
    Film buffs: This one’s for you. In the fall, the South Texas International Film Festival (STIFF) features five days of film screenings that are open to the public.

     

    Catch local, national, and international films in a range of genres while meeting the people who brought these films to life. Past festivals have featured more than 140 films from 20-plus countries.

     

     Learn about biker culture
    The rich heritage of the bike is on display at the South Texas Motorcycle Museum, where you’ll find dozens of models from the last century.

     

    The mission of the museum is to celebrate and preserve the culture, engineering, art, and history of these two-wheeled vehicles. Say "hi" to museum manager David Garcia, A.K.A. Dirty Dave, when you’re there as well as the volunteers who help keep the museum running on all cylinders.

     

    For more information, visit Edinburg Chamber of Commerce.

    FridaFest celebrates renowned Mexican artist Frida Kahlo.

    frida fest in edinburg
      
    Photo courtesy of Edinburg Chamber of Commerce
    FridaFest celebrates renowned Mexican artist Frida Kahlo.
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    Island Travel News

    Dallas' Southwest Airlines to add Virgin Islands as a new destination

    Teresa Gubbins
    Jul 14, 2025 | 9:36 am
    Southwest Airlines
    Southwest
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    Dallas-based Southwest Airlines is adding a tropical new destination: The Caribbean. According to a release, the carrier intends to add new service at Cyril E. King International Airport (STT) on St. Thomas, in U.S. Virgin Islands, with service expected to begin in early 2026, subject to governmental approvals, and available for purchase soon.

    Southwest Airlines president and CEO Bob Jordan says in a statement that the new service is in response to customer demand.

    "We are listening closely to what our Customers want—from new products and loyalty benefits to new destinations," Jordan says. "We want to make Southwest Airlines the easy and obvious choice every time, and this is another meaningful step in our ongoing transformation."

    About 40 miles east of Puerto Rico, the U.S. Virgin Islands comprise a U.S. territory in the northeastern Caribbean Sea. The three islands are St. Croix, St. John, and St. Thomas, where the capital of Charlotte Amalie is located. The U.S. Virgin Islands, which is on Eastern Standard Time, features world-renowned beaches, an international marine industry, European architecture, and a burgeoning restaurant industry.

    Perhaps best of all, no passports are required from U.S. citizens traveling from the U.S. or Puerto Rico.

    There are currently flights to St. Thomas from DFW Airport, flown by American Airlines, Delta, and Spirit. A nonstop flight from DFW to St. Thomas is a little under 5 hours.

    St. Thomas is the first of three new destinations for 2026 the carrier expects to announce this summer. It will be the ninth island destination served by Southwest in the Atlantic Basin – joining Aruba, The Bahamas, Cayman Islands, Cuba, Dominican Republic, Jamaica, Puerto Rico, and Turks and Caicos Islands.

    Southwest also offers international service to Belize, two destinations in Costa Rica, and three destinations in Mexico.

    In addition to offering new destinations, Southwest also is set to begin selling assigned and premium seating in the third quarter of this year and plans to operate with its new fare bundles and a reconfigured fleet, including extra legroom seating, in the first quarter of 2026.

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