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On the Road

Blue Bell Ice Cream is just the start in artsy, barbecue-loving Brenham

CultureMap Create
Aug 19, 2022 | 12:05 pm
Texas Arts and Music Festival
Save the date for the Texas Arts and Music Festival in October.
Photo courtesy of Visit Brenham

About halfway between Houston and Austin lies the home of Blue Bell Ice Cream: Brenham. It’s where the frozen stuff — and a favorite of all Texans — began in 1907.

You should definitely swing by the Blue Bell Creamery and production facility while you’re there and grab a scoop or two, but there’s also more to love about Brenham.

Check out this sweet list of additional things to do.

Eat dessert first, then dinner
After that ice cream, save some room for the main dish. The Brenham Barbecue Trail includes six stops, including local favorite LJ’s BBQ that serves up perfectly smoked meats and legit sides. Pro tip: Top their famous mac & cheese with the brisket.

Truth Barbeque is another award-winning, can’t-miss beacon of Texas barbecue. At Pioneer Smokehouse, a family-friendly place with a huge patio, order the Hobo Nachos loaded with chopped brisket, queso, and tons of other goodness.

Nathan’s BBQ has been serving up old-school Texas barbecue for decades — look for live music there on Friday nights. Pitmaster and owner Cody Stelter of Cody’s Pit Stop is a fifth-generation Texan. He only fires up the ’cue on Sundays, though, so plan ahead.

Last but not least on the smoked tour is Chappell Hill Bakery & Deli. In addition to incredible barbecue, they have other Southern comfort faves and are famous for their kolaches, too.

For a break from barbecue, Las Americas Latin Cuisine is a family-owned eatery with a different kind of spice in their delicious, traditional-meets-modern Latin flavors.

Ninety-Six West is artsy and eclectic, with a tapas-fusion menu in an upscale-chic setting. You’ll love the traditional Italian cuisine and extensive wine list at Volare, charmingly located in a converted Colonial "salt box" house with a beautiful outdoor garden area.

For brunch, look no further than The Tilted Windmill, an eclectic cafe with an impressive coffee selection and bakery, too.

Grab a bevvie or two
Brenham is also home to some must-sips, including Windy Winery, which produces classic varietals and unique blends and has a tasting room with breathtaking views.

For Texas-casual flavor right in historic downtown, Wine Bar Brenham is your go-to spot — they’re known for their “massive mimosas.”

Beer aficionados will love Brazos Valley Brewing Company, which embraces the essence and flavor of Texas with its small-town vibes and big, bold beers. They also host events like Trivia Thursdays, yoga on Saturdays, and live music on the weekends.

Go on a culture kick
The mural scene is popping in Brenham, with 20 large-scale and miniature works gracing exterior walls all across downtown. While you’re on the Brenham Art Walk, don’t miss local studios and galleries full of pieces from local talent.

For performing arts, Unity Theatre is an intimate, 125-seat theater in a restored downtown warehouse that presents a variety of plays and musicals throughout the year.

You can find concerts, plays, and more at The Barnhill Center at Historic Simon Theatre, which was originally built in 1925 in the grand architectural style of Beaux-Arts Classical Revival.

And save the date for the Texas Arts and Music Festival in October, hosted near the historic downtown square.

To discover more about the home of Blue Bell and plan your next cool adventure, head to Visit Brenham.

Historic downtown Brenham is full of charm and bright, beautiful murals.

historic downtown brenham mural
Photo courtesy of Visit Brenham
Historic downtown Brenham is full of charm and bright, beautiful murals.
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Fast Event Finds

Tracking the best pop-ups, fan zones, and freebies at the F1 race in Austin

Amber Heckler
Oct 21, 2026 | 3:14 pm
f1, fernando alonso
Photo by Daniel Cavazos
It's almost race week.

It's almost time for the Formula 1 U.S. Grand Prix at Circuit of the Americas (COTA), which can only mean one thing: Dallas speed freaks are flocking to Austin for exhilarating race-themed events, pop-ups, and more.

To help travelers making the drive down I-35 to Austin for the weekend event (October 22-25), CultureMap has rounded up nearly a dozen events that show the best of what F1 brings to the state.

Pop-ups and fan hubs

Atlassian Williams F1 Team Austin Fan Zone
Through October 24, various times, 800 Congress Ave.
Atlassian Williams F1 Team is taking over a downtown Austin event venue for its free Fan Zone pop-up featuring driver experiences, a show car, special edition merchandise, racing simulators, and more. Visitors also have a chance to catch live Q&As with driver Alex Albon and team principal James Vowles, purchase the newly released Austin edition of the Williams x Marvel comic, and test objects in a wind tunnel. The Fan Zone will be open from 10 am-7 pm Thursday-Saturday.

Lando's Original Service Dept. in downtown Austin
October 21-25, various times, 1500 San Jacinto Blvd.
A vintage gas station in downtown Austin is getting a major 70s-style makeover for race week. Lando Norris fans can shop for exclusive apparel and accessories at Lando's Original Service Dept. and explore custom postcard and patch-making stations in partnership with Google Gemini. The pop-up will be open from 9 am-7 pm Thursday-Sunday.

Lando's Original Service Dept. pop-up in downtown Austin Lando's Original Service Dept. is inspired by 70s-style American shop garages.Photo courtesy of the Lando Norris Store

Mercedes F1 Team Fan Hub
October 22-25, various times, 400 Congress Ave.
F1 fans can test their speed as a pit stop mechanic, race in cutting-edge F1 simulators, and participate in F1-themed tailgates at the Mercedes F1 Team's free fan hub. The fan hub also promises daily giveaways, official team merchandise, local music performances, and Texas food vendors. The hub will be open noon-8:30 pm Thursday-Friday, 1:30-9 pm Saturday, and 10:30 am-7 pm Sunday.

Enchanté x Ford Racing at Distribution Hall
October 22-25, various times, 1500 E. 4th St.
Australian former F1 driver Daniel Ricciardo and his clothing brand Enchanté are racing into East Austin with an all American-themed pop-up at Distribution Hall in collaboration with Ford Racing. Details are sparse, but the website hints at a new collection and "a few surprises along the way." The pop-up will be open Thursday-Saturday from 11 am-7 pm, and from 11 am-5 pm Sunday.

Events

Road to the Race: Austin’s Official Prelude to the USGP
October 21 from 5-9:30 pm, 701 W. Riverside Dr.
In collaboration with Circuit of the Americas and the Exotics Network, the fourth annual Road to the Race supercar showcase returns to the Long Center for an evening of live entertainment, immersive experiences, and much more. Motorsport fans can expect to see over 100 hypercars and supercars spread across the Long Center grounds, plus racing simulators, food and drink vendors, and a C-130J military flyover. A live charity auction benefiting the Long Center and Dell Children's Medical Center will close out the evening. VIP admission is waitlisted, but general admission tickets are still available for $10 per person online.

Pink Paddock Club x Aston Martin Aramco F1 Team at The Bungalow
October 21, VIP hour from 6-7 pm, general admission entry from 7-11 pm, 83 Rainey St.
Sorry boys, this event is for the girls. Formula 1 podcast Pink Paddock Club is hosting a free girls night at The Bungalow with a live podcast recording with a special guest during a VIP hour from 6-7 pm. Attendees can get a swag bag and participate in a charm bar with local organization Craft and Yap to customize a race-themed keepsake. Visitors who sign up to attend the meetup will be entered into a VIP raffle to gain early entry to the event, but general entry will start at 7 pm.

Esses Bazaar ATX at Inn Cahoots
Thursday, October 22 starting at 3 pm, 1221 E. 6th St.
Motorsport and culture publication Esses Magazine is returning to Austin for its second annual Esses Bazaar event highlighting local vendors, Tejano music from DJ Helios, and a performance from Selena Quintanilla tribute band Bidi Bidi Banda. Other activities include flash tattoos, glam stations, local food vendors, western wear shops, and cocktails. Attendees can also snap a photo with a Visa Cash App Racing Bulls (VCARB) showcar. A lineup of country music performances will start at 7 pm, including the musical debut of VCARB driver Liam Lawson. RSVPs are limited, but interested attendees can join the waitlist.

Black & White Kickoff Party at Central Machine Works
October 22 from 6-10 pm, 4824 E. Cesar Chavez St.
Austin car show organizer Manual Focus is partnering with Audi to start the race weekend celebrations early with a free art and car showcase and live music from DJ Vegan Leather and Jonathan Terrell. Attendees are encouraged to dress in their best black-and-white attire — it can be vintage streetwear, cocktail attire, or a simple black t-shirt. Specially commissioned works from Karl Ruckgaber, Jules Doty, Eric Mack, Laurie Carswell, and Mario Christou will be on display and available for purchase, and Audi will have "a handpicked mix of classic European icons and the next generation of Audi performance." RSVP via Eventbrite.

Courts Club x Padel39: The Padel Grand Prix
October 23-24, 4716 E. 5th St.
Padel39 East, an upscale sports club, is transforming into a dedicated F1 venue with a two-day, pre-race celebration party featuring competitive padel matches, live F1 streams in the viewing lounge, brand activations, cocktails, DJ sets, and more. Guests may spot Ferrari on-site as well as Giesen alcohol-removed New Zealand wines. RSVP via therumor.com.

Sports Illustrated Circuit Series afterparty
October 24, doors open at 8:30 pm, 304 E. 3rd St.
Canadian DJ Blond:ish will headline Sports Illustrated's iconic Circuit Series afterparty at 304 E. 3rd St. on Saturday night, with supporting performances from DJ UnKommon and Markos. Early entry general admission (before 10 pm) is $43 per person, and general admission is $78.01 per person. Tickets can be purchased via dice.fm.

Packages and deals

Atlassian Williams F1 Team Grandstand Package
A limited number of seats are still available for Atlassian Williams F1 Team's exclusive package that guarantees premium grandstand views at Turn 4 over all three days of the race weekend. Additional perks include complimentary team merch (a New Era cap and official team flag), a 25 percent discount at the team Fan Zone in downtown Austin, and an entry into a prize draw for a driver meet and greet at the Fan Zone. Ticket prices for the Williams F1 Team Package are $747 per person and can be ordered via Ticketmaster.

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