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Toast to Texas

Texas Hill Country uncorks No. 3 ranking among best U.S. wine regions

Amber Heckler
Jul 31, 2026 | 3:53 pm
Texas Hill Country wine
The Hill Country's elevation to No. 3 a testament to local wineries' dedication to providing top-notch wines and excellent experiences.
Texas Hill Country Wineries

The Lone Star State's booming Hill Country wine scene is about to get a lot busier, as it was just declared the No. 3 best wine region in the country for "a grape getaway."

The Hill Country was honored in USA Today's 10Best Readers' Choice Awards for the Best Wine Region in 2026. The 10Best awards program puts a spotlight on the best travel destinations, the best food and drink spots, local attractions, and must-visit shopping locations. A panel of experts and 10Best editors select their top picks to present to readers, who then vote to decide the winners.

The Texas Hill Country was ranked higher than some of the most well-known wine regions in the U.S., including California's esteemed Temecula Valley, Anderson Valley, and Paso Robles.

USA Today estimates there are over 60 wineries spread across scenic towns like Fredericksburg, Stonewall, Lampasas, and New Braunfels. National acclaim for the Hill Country has transformed its vineyards into can't-miss tourist destinations for locals and out-of-towners alike.

"This American Viticultural Area is one of the largest in the country, growing varietals like tempranillo, viognier, cabernet sauvignon, and an increasing acreage of warm-weather grapes," editors wrote.

The Hill Country previously ranked as the 9th best wine region in the nation in 2025, so its elevation to the top three this year is a testament to local wineries' dedication to providing top-notch wines and excellent service for patrons.

This summer is teeming with events and festivals in the area, such as grape-stomping shindigs and seasonal passes for discounts and deals at participating members of trade organization Texas Hill Country Wineries. Dallasites can take the scenic route to traverse the region's small towns, and there are plenty of hotels, cabins, campgrounds, and resorts for an overnight stay.

"Being named the No. 3 Wine Region in the country by USA Today readers is a huge honor for our entire Hill Country wine community," said THCW executive director January Wiese. "We've been proud to see this region recognized among the nation's best before, and this year's ranking is a testament to the incredible growers, winemakers, and hospitality teams who make Texas Hill Country a true wine destination. We can't wait to welcome visitors to experience it for themselves."

Grape Creek Vineyards Grape Creek Vineyards has three locations in the Hill Country. Courtesy of Grape Creek Vineyards

One Fredericksburg winery also offers an immersive tour that rivals the most prestigious California wineries. Grape Creek Vineyards ranked No. 5 nationally in USA Today's separate list of the Best Winery Tours. The signature Taste & Tour features a tram ride through Grape Creek's estate, with stops inside production facilities where attendees can try tastings right out of the barrel.

Heath Family Brands CEO and owner Brian Heath, who owns Grape Creek, was honored by the award recognition and praised the brand's dedicated team members "who work every day to make sure every guest leaves with a story to tell."

"Fredericksburg is home to some of the best wine tourism in the country, and it means the world to be recognized alongside it," Heath told CultureMap.

Taste & Tour experiences are offered at Grape Creek Vineyards' Highway 290 location for $45 per person. Tours are limited to six guests per group, and must be booked in advance.

The top 10 best wine regions in the U.S. in 2026 are:

  • No. 1 – Rogue Valley, Oregon
  • No. 2 – West Elks, Colorado
  • No. 3 – Hill Country, Texas
  • No. 4 – Paso Robles, California
  • No. 5 – Augusta, Missouri
  • No. 6 – Anderson Valley, California
  • No. 7 – Loudoun, Virginia
  • No. 8 – Willamette Valley, Oregon
  • No. 9 – Yakima Valley, Washington
  • No. 10 – Temecula Valley, California
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Fast Event Finds

Tracking the best pop-ups, fan zones, and freebies at the F1 race in Austin

Amber Heckler
Oct 21, 2026 | 3:14 pm
f1, fernando alonso
Photo by Daniel Cavazos
It's almost race week.

It's almost time for the Formula 1 U.S. Grand Prix at Circuit of the Americas (COTA), which can only mean one thing: Dallas speed freaks are flocking to Austin for exhilarating race-themed events, pop-ups, and more.

To help travelers making the drive down I-35 to Austin for the weekend event (October 22-25), CultureMap has rounded up nearly a dozen events that show the best of what F1 brings to the state.

Pop-ups and fan hubs

Atlassian Williams F1 Team Austin Fan Zone
Through October 24, various times, 800 Congress Ave.
The Atlassian Williams F1 Team is taking over a downtown Austin event venue for its free Fan Zone pop-up featuring driver experiences, a show car, special edition merchandise, racing simulators, and more. Visitors also have a chance to catch live Q&As with driver Alex Albon and team principal James Vowles, purchase the newly released Austin edition of the Williams x Marvel comic, and test objects in a wind tunnel. The Fan Zone will be open from 10 am-7 pm Thursday-Saturday.

Lando's Original Service Dept. in downtown Austin
October 21-25, various times, 1500 San Jacinto Blvd.
A vintage gas station in downtown Austin is getting a major 70s-style makeover for race week. Lando Norris fans can shop for exclusive apparel and accessories at Lando's Original Service Dept. and explore custom postcard and patch-making stations in partnership with Google Gemini. The pop-up will be open from 9 am-7 pm Thursday-Sunday.

Lando's Original Service Dept. pop-up in downtown Austin Lando's Original Service Dept. is inspired by 70s-style American shop garages.Photo courtesy of the Lando Norris Store

Mercedes F1 Team Fan Hub
October 22-25, various times, 400 Congress Ave.
F1 fans can test their speed as a pit stop mechanic, race in cutting-edge F1 simulators, and participate in F1-themed tailgates at the Mercedes F1 Team's free fan hub. The fan hub also promises daily giveaways, official team merchandise, local music performances, and Texas food vendors. The hub will be open noon-8:30 pm Thursday-Friday, 1:30-9 pm Saturday, and 10:30 am-7 pm Sunday.

Enchanté x Ford Racing at Distribution Hall
October 22-25, various times, 1500 E. 4th St.
Australian former F1 driver Daniel Ricciardo and his clothing brand Enchanté are racing into East Austin with an all American-themed pop-up at Distribution Hall in collaboration with Ford Racing. Details are sparse, but the website hints at a new collection and "a few surprises along the way." The pop-up will be open Thursday-Saturday from 11 am-7 pm, and from 11 am-5 pm Sunday.

Events

Road to the Race: Austin’s Official Prelude to the USGP
October 21 from 5-9:30 pm, 701 W. Riverside Dr.
In collaboration with Circuit of the Americas and the Exotics Network, the fourth annual Road to the Race supercar showcase returns to the Long Center for an evening of live entertainment, immersive experiences, and much more. Motorsport fans can expect to see over 100 hypercars and supercars spread across the Long Center grounds, plus racing simulators, food and drink vendors, and a C-130J military flyover. A live charity auction benefiting the Long Center and Dell Children's Medical Center will close out the evening. VIP admission is waitlisted, but general admission tickets are still available for $10 per person online.

Pink Paddock Club x Aston Martin Aramco F1 Team at The Bungalow
October 21, VIP hour from 6-7 pm, general admission entry from 7-11 pm, 83 Rainey St.
Sorry boys, this event is for the girls. Formula 1 podcast Pink Paddock Club is hosting a free girls night at The Bungalow with a live podcast recording with a special guest during a VIP hour from 6-7 pm. Attendees can get a swag bag and participate in a charm bar with local organization Craft and Yap to customize a race-themed keepsake. Visitors who sign up to attend the meetup will be entered into a VIP raffle to gain early entry to the event, but general entry will start at 7 pm.

Esses Bazaar ATX at Inn Cahoots
Thursday, October 22 starting at 3 pm, 1221 E. 6th St.
Motorsport and culture publication Esses Magazine is returning to Austin for its second annual Esses Bazaar event highlighting local vendors, Tejano music from DJ Helios, and a performance from Selena Quintanilla tribute band Bidi Bidi Banda. Other activities include flash tattoos, glam stations, local food vendors, western wear shops, and cocktails. Attendees can also snap a photo with a Visa Cash App Racing Bulls (VCARB) showcar. A lineup of country music performances will start at 7 pm, including the musical debut of VCARB driver Liam Lawson. RSVPs are limited, but interested attendees can join the waitlist.

Black & White Kickoff Party at Central Machine Works
October 22 from 6-10 pm, 4824 E. Cesar Chavez St.
Austin car show organizer Manual Focus is partnering with Audi to start the race weekend celebrations early with a free art and car showcase and live music from DJ Vegan Leather and Jonathan Terrell. Attendees are encouraged to dress in their best black-and-white attire — it can be vintage streetwear, cocktail attire, or a simple black t-shirt. Specially commissioned works from Karl Ruckgaber, Jules Doty, Eric Mack, Laurie Carswell, and Mario Christou will be on display and available for purchase, and Audi will have "a handpicked mix of classic European icons and the next generation of Audi performance." RSVP via Eventbrite.

Courts Club x Padel39: The Padel Grand Prix
October 23-24, 4716 E. 5th St.
Padel39 East, an upscale sports club, is transforming into a dedicated F1 venue with a two-day, pre-race celebration party featuring competitive padel matches, live F1 streams in the viewing lounge, brand activations, cocktails, DJ sets, and more. Guests may spot Ferrari on-site as well as Giesen alcohol-removed New Zealand wines. RSVP via therumor.com.

Sports Illustrated Circuit Series afterparty
October 24, doors open at 8:30 pm, 304 E. 3rd St.
Canadian DJ Blond:ish will headline Sports Illustrated's iconic Circuit Series afterparty at 304 E. 3rd St. on Saturday night, with supporting performances from DJ UnKommon and Markos. Early entry general admission (before 10 pm) is $43 per person, and general admission is $78.01 per person. Tickets can be purchased via dice.fm.

Packages and deals

Atlassian Williams F1 Team Grandstand Package
A limited number of seats are still available for the Atlassian Williams F1 Team's exclusive package that guarantees premium grandstand views at Turn 4 over all three days of the race weekend. Additional perks include complimentary team merch (a New Era cap and official team flag), a 25 percent discount at the team Fan Zone in downtown Austin, and an entry into a prize draw for a driver meet and greet at the Fan Zone. Ticket prices for the Williams F1 Team Package are $747 per person and can be ordered via Ticketmaster.

austin circuit of the americas cota events f1 formula 1 formula 1 weekend austin races formula 1 austin 2026
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