A Hilton in the center of Dallas has new owners with big plans for the property including a rooftop bar. According to a release, Charter Holdings and The Liberty Group have acquired the Tru by Hilton Dallas Market Center, a 152-room lodging located at 1949 N. Stemmons Fwy., with a major renovation that'll create Dallas' largest open-air rooftop bar.
The acquisition represents a strategic investment for both Charter Holdings and The Liberty Group Charter Holdings has expertise in Dallas real estate while The Liberty Group has a track record with Hilton-branded properties.
Charter Holdings president Ray Washburne says in a statement that "the Tru by Hilton Dallas Market Center aligns perfectly with our strategy of investing in high-quality assets in prime Dallas locations. We're particularly excited about transforming the rooftop into a destination bar that will offer unparalleled views of the Dallas skyline."
The rooftop bar is a key part of the plan. It will be operated by M-Crowd, Ray Washburne's restaurant group which owns Mi Cocina, and will serve great food and drinks including their famous Mambo Taxis.
"We're creating more than just a bar; we're designing a rooftop destination that will become a must-visit spot in Dallas," Washburne says. "Guests can expect top-notch cuisine, craft cocktails, and an atmosphere that captures the essence of Dallas nightlife, all while enjoying breathtaking views of the city."
Tru by Hilton Dallas Market CenterTru by Hilton
Tru by Hilton is a midscale brand launched by Hilton in 2016. They've seen rapid growth, currently boasting more than 250 open hotels worldwide with additional properties in development. The brand is known for its innovative design, affordable pricing, and appeal to cross-generational travelers.
The Liberty Group operates various Hilton properties, including full-service, focused-service, and extended-stay brands across multiple markets.
"As Dallas continues to flourish as a major economic and cultural hub, the hotel market is experiencing significant growth,” said Dan Klingerman, President of The Liberty Group. “This trend is fueled by strong demand from both business and leisure travelers, positioning the city for continued success in the hospitality industry.”
Key features of the Tru by Hilton Dallas Market Center include:
- A signature enlarged lobby with areas for work, play, dining, and lounging
- Complimentary "Top It" breakfast bar24/7 "Eat. & Sip." market with snacks and drinks
- Modern fitness center
- Efficient and streamlined room designs
- Soon-to-be-renovated rooftop bar opening date TBA
The hotel's location in the Dallas Market Center area provides a prime spot for both business and leisure travelers. As part of the Hilton portfolio, the property participates in the Hilton Honors loyalty program.
This acquisition aligns with the growing trend of Tru by Hilton properties changing hands, reflecting investor confidence in the brand's performance and the strong fundamentals of the Dallas hospitality market.
The timeline for the rooftop bar renovation will be announced in the coming months.
