BACKSTAGE PASS
Universal Music unveils new hotel and amphitheater near Texas Hill Country
A rendering of the property, with another building extending off-screen to the right.
Texas travelers who want to make sure their next weekend trip takes full advantage of the “Live Music Capital” have an upcoming community to consider: UMusic Hotel & Private Residences Austin, an effort owned by White Rocks and developed in partnership with Universal Music Group, will bring 150 hotel rooms, 600 private residences, and a new amphitheater to a 71-acre site at the edge of the Hill Country.
A representative says an opening is projected for the first quarter of 2029, with construction beginning in the first quarter of 2027. Residences are on sale now. Different units cost $850-$1,450 per square foot, depending on variables like locations, views, and more.
There is already one UMusic Hotel operating in Madrid, Spain. The Austin location will introduce private residences for the first time.
The keystone of the property will be White Rocks Amphitheater, an open-air venue that takes advantage of the natural surroundings. More than 70 percent of the site will "remain green open space," the release says. There will also be a performance venue inside the hotel, plus professional recording and content studios.
Music is the central force of the property, but it's not the only thing to do at the hotel. There will also be a bar, a nightclub, a comedy club, dining, a rooftop pool and fitness center, and a spa and wellness center.
At the spa, visitors can get traditional treatments like massages, facials, hair, makeup, and manicures, while the wellness center offers weight training, steam rooms, hammam (a Southwest Asian or North African bath), plus more advanced technologies including red-light therapy, peptide therapy, cryogenic chambers, and more. Sometimes the amphitheater will host yoga, weight training, and other physical events.
Similarly, the residences will have access to their own set of amenities including, a private pool and fitness facilities, underground parking, and common areas, the release says. They can visit the hotel anytime and enjoy the culture there, too.
"The result is a living environment that offers the peace of a private retreat alongside the vibrancy of an international cultural hub," the release says.
Since nature is such a big part of the plan, the developer has a number of sustainability commitments going into the project. Those include a mostly hidden plant for hot and cold water and power, microgrid energy tech, a closed-loop water system that developers say complies with a 100 percent water reuse goal set by the city, and DarkSky-compliant practices that help reduce light pollution, which is better for wildlife and seeing stars. That will help at monthly stargazing events held at the amphitheater.
The developers have also committed to the creative community that made them want to work in Austin to begin with; things like allocating a portion of ticket sales to a perpetual endowment for local artists and nonprofits, setting up paid gigs for emerging talent, and partnering with schools and other cultural institutions, sometimes for mentorship opportunities.
“Our vision is to create places where culture is made, shared, and celebrated," said UMusic Hospitality & Lifestyle president Jordi Solé in the release. "This property combines performance, wellness, nature, and community into a single living ecosystem, reflecting Austin's creative spirit on a global stage.”
