Playoff Fan Central is a multi-day fan festival that will give fans the opportunity to be a part of the College Football Playoff National Championship experience, with appearances from the participating institutions’ bands, cheerleaders and mascots, and mini pep rallies for each participating team.

The family-friendly event will be filled with various activities including interactive games, sponsor activities, special guest appearances and exhibits celebrating college football.

Attendees of Playoff Fan Central on Friday, January 9 will be able to attend CMT’s Ultimate Kickoff Party Live from the College Football Playoff National Championship, featuring country superstars Toby Keith, Lady Antebellum and Big & Rich, on a first-come, first-serve basis.