Dew NBA 3X Tip-Off in Dallas
Basketball fans, get ready to check out elite talent in Dallas courtesy of the Mountain Dew® and the NBA.
In their first-ever U.S. 3x3 basketball competition tour, the NBA and Mountain Dew are bringing over 30 pre-selected men’s and women’s teams to participate in a 3x3 tournament. Each two-day event will begin with pool play, followed by a single-elimination playoff bracket, resulting in city champions. The winning teams in each city will qualify for the championship event in Los Angeles.
Meet Dew NBA 3X Ambassador and Hall of Famer Gary Payton, along with local NBA players and legends. Attendees can experience the Mountain Dew pop-up gallery showcasing basketball and youth culture-themed artwork submitted by local artists. Fans can interact with NBA players as they participate in exciting skills contests and other fan-friendly entertainment. In addition to the games, Dew NBA 3X will feature appearances by celebrities, Dew athletes, team and local talent, art installations, celebrity DJs, food trucks, and much more.