SMU ExxonMobil Lecture Series presents Dr. Galit Marmor-Lavie: Madmen to Soulmen - Spirituality in Advertising and the Shift of a Paradigm
Dr. Galit Marmor-Lavie, lecturer at UT-Austin’s Department of Advertising and Public Relations and a pioneer in the emerging field of spirituality in advertising and branding, will be the guest speaker for the 2016 ExxonMobil Lecture on advertising, media and communication ethics sponsored by the Temerlin Advertising Institute at SMU’s Meadows School of the Arts. Marmor-Lavie will present Madmen to Soulmen – Spirituality in Advertising and the Shift of a Paradigm. A reception and networking event will be held beforehand in the Garson lobby.
The lecture focuses on the emerging phenomenon of spirituality (not religion) in advertising. Dr. Marmor-Lavie will address such questions as, Can a business have a mind or a subconscious? Given the new spirituality perspective, how should the role of the advertiser evolve? She will discuss ethical considerations and issues of authenticity in the process, and present recent developments, examples and insights.