On Wednesday, a stranger might come up and give you a bouquet of flowers — for free. Those blossoms are part of the Love In Bloom project, a social initiative devised to spread a little beauty through Dallas.
There's a message behind the generosity too. Love In Bloom and Flora Stationery, both of which are new to the city, hope this act of kindness will help people acknowledge the good in their lives.
"For us, flowers are the medium we use to express love for our city and the people in it," says Love In Bloom director Angela Burchett. "We believe in living creatively beyond our own life's landscape knowing that simple gestures of generosity have impact in forming the culture we live in.
"We've been enjoying seeing people impacted, hearing their stories in person and online through our hashtag #loveinbloomproject."
Flora Stationery is a nonprofit enterprise that sells floral-themed stationery products to support college scholarships for young women in developing countries.
"We absolutely love what the Love in Bloom project is doing and wanted to partner with them to share some lovely flowers with the community in Dallas," says founder Ashley VanBuskirk. "One of our mottos is, 'Be in Bloom,' and we hope to encourage every woman to live life to its fullest potential, including our scholarship recipients, who we know will blossom into the future leaders, decision makers and innovators in their communities."
If Wednesday comes and goes and you find yourself flower-less, don't worry. These bouquet gives are scheduled to continue on the second and fourth Wednesday of every month.