The Plano-based Cinemark movie theater chain is ready to debut a new dine-in theater concept in Frisco. Called Cut! by Cinemark, it'll feature all the latest trends in moviegoing, including an in-house restaurant and full-service bar.
Slated to open March 7 at 6969 U.S. Highway 380, at the southwest corner of Dallas North Tollway in the Frisco North development, its perks include recliner seating, seat-side dining, an in-house bar, and an outdoor patio with a fireplace and games.
Adding restaurants and bars is the current direction for theater chains; competing newcomers that have opened around DFW in recent years include Cineapolis, Flix Brewhouse, Studio Movie Grill, and iPic.
The theater will hold 10 auditoriums, including one in the large-format "XD" mode, plus a game room equipped with the latest games and a comic book mural that lines the top of the wall. A banquet room is available for corporate events or parties.
Cut! — the exclamation point is part of the name, and they also go for all-caps CUT!, but all-caps do not make the cut on CultureMap — also follows the trend of replacing stadium-style seats with recliner-style seating; who remembers when stadium-style seating was still a fancy new upgrade?
Its electric-powered oversize recliners have swivel trays, cup holders, heated seats, and footrests. All seating will be reserved, just like a concert, requiring you to buy tickets ahead of time.
The menu includes pizzas with house-made sauce, and specialty sandwiches such as the bourbon bacon jam cheeseburger or a porchetta sandwich with sliced pork roasted in-house. So much in-house.
A full-service bar will offer more than 20 beers, including local draft IPAs, as well as wines and signature cocktails including four specialty martinis. Signature drinks include a layered ginger cocktail, ghost pepper margarita, and blueberry pom cosmo martini.
This location will not have a traditional box office area, nor will it have a concession stand; those will be replaced by walk-up ticket kiosks with a "guest services" area.
Headquartered in Plano, Cinemark is the third-largest movie theater chain in the U.S., with more than 500 cinemas under several brands, including Cinemark, Century Theatres, Tinseltown USA, CineArts, and Rave Cinemas. Cut! by Cinemark is the company's 22nd theatre in the Dallas-Fort Worth area.