Discount Theater No More

Cinemark dollar theater in Plano upgrades with luxurious amenities

Cinemark dollar theater in Plano upgrades with luxurious amenities

Cinemark Luxury Loungers
Cinemark's Luxury Loungers, complete with heat control, will be part of the redesigned Cinemark Movies 10 in Plano. Photo courtesy of Cinemark

Cinemark Movies 10 in Plano, which for the past 25 years has offered residents of Plano and the surrounding area second-run movies at discounted prices, is being transformed into a luxury, first-run theater by its parent corporation.

The upgraded auditoriums will feature a variety of new amenities that many other theaters have nowadays, including state-of-the-art picture and sound quality; electric-powered, plush, oversize recliners with footrests, cup holders, and heat-controlled seats; and reserved seating.

According to a Cinemark spokesperson, the theater, located on the southeast corner of the Park Boulevard and Coit Road intersection, will also offer a renovated lobby and concession stand that will now feature Pizza Hut pizza, beer, wine, and frozen cocktails in addition to the standard fare of popcorn, candy, and sodas.

All of this new stuff comes at the cost of ticket prices being in line with other first-run theaters in the area. There will be special discount pricing for Senior Mondays and Discount Tuesdays for anyone who can't stand to pay full price.

The theater is now closed and is expected to re-open in mid-October, possibly in time for the October 18 release of movies like Maleficent: Mistress of Evil and Zombieland: Double Tap.