It's taken longer than expected, but nearly two years after Austin-based Moviehouse & Eatery announced plans to open a location in McKinney, the date has arrived: September 22.
McKinney represents the fourth branch for the chain and the third in North Texas. Keller was first to open in the Dallas area in 2014, and a second location opened in Flower Mound in 2015. The original opened in Austin in 2012.
The McKinney branch is a new building adjacent to the McKinney Towne Crossing shopping center, at the intersection of State Highway 121 and Exchange Parkway. It features 10 screens with reserved seating, plush recliners, wall-to-wall screens, state-of-the-art movie technology, and food and beverage service.
With 10 screens, that puts McKinney as the second-largest of the chain, trailing Austin, which has 11; Keller and Flower Mound each have eight.
A spokesperson says that the layout and assortment of screens at McKinney is also unique, with one extra-large theater and two that are smaller than average, holding 40 to 50 seats, ideal for parties or corporate events.
And that large theater is the largest in the chain, holding the greatest number of seats, with 165 recliners.
Each branch boasts a full-service scratch kitchen and multiple bars, putting them neck and neck against Alamo Drafthouse, which has made an even bigger play for Dallas-Fort Worth.
The new Moviehouse & Eatery will become just the second movie theater in McKinney proper, joining Cinemark Movies 14 just off Central Expressway. The closest movie theater to its location in Craig Ranch will be the Cinemark Allen 16, three miles northeast off State Highway 121.