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Cult makeup line debuts with deals at Frisco shopping center

Cult makeup line debuts with deals at Frisco shopping center

Nyx Professional Makeup
Nyx Professional Makeup is opening its first Dallas area location at Stonebriar Centre in Frisco. Nyx Professional Makeup/Facebook

Local beauty gurus, rejoice: Nyx Professional Makeup is opening its first Dallas area storefront on Friday, March 3, at Stonebriar Centre in Frisco. A slew of beauty events are lined up for the grand opening weekend, including prizes, limited-edition collectibles, on-site makeup artists, and giveaways. 

"We are thrilled to be celebrating this major achievement in our retail expansion," says Scott Friedman, president of Nyx, in a release referring to the brand’s state-wide expansion, which also includes San Antonio. "We are proud to have created a space that features first-to-market technological innovations, where the online beauty world can come to life in a brick-and-mortar store."

The California-based brand, which launched in 1999, opened its first budget-friendly brick-and-mortar in Los Angeles just two years ago; now there are 100 stores worldwide. Like the other Nyx locations, the Frisco outpost will feature product-specific bars and an interactive station with video tutorials. The lineup ranges from lipstick to eyeliner and everything in between.

Hours are Monday through Saturday from 10 am to 9 pm and Sunday from noon to 6 pm. While visiting the new storefront is a must for beauty enthusiasts, Nyx products can also be found at Target and CVS Pharmacy.