Fashion-forward boutique Traffic Los Angeles welcomes a new brand to its pop-up quarters at The Joule: Dsquared2 takes over the space at 1604 Main St. on June 15. It was formerly occupied by Comme des Garcon Play.
Worn by such celebrities at Lenny Kravitz, Rihanna and Madonna, Dsquared2 appeals to risk takers who aren’t afraid to experiment with fashion. There must be more than a few in Dallas — as well as some passing through the hotel on their travels.
The Dsquared2 shop will carry a curated collection of the brand’s men’s and women’s ready-to-wear, shoes, and accessories collections. This pop-up is the only place in Dallas to find the women’s collection and Italian-crafted covetable shoes.
Is it expensive? You bet. The Eskimo Chic Sandals in the first photo in the slideshow are $1,935.
“We decided on Dsquared2 because their collections are the perfect marriage of fashion and art, a direction that Dallas shoppers strongly respond to,” said Traffic LA co-owner Michael Moldovan in a release. The pop-up also coincides with the brand’s 20th anniversary.
Moldovan and his wife, Sara, opened the menswear side of Traffic LA at The Joule in March 2013; women’s and Play soon followed. They opened the original Traffic in Hollywood in the late ’70s, and it became a favorite destination among celebrities, musicians and stylists who loved the edgy, rock-and-roll style.
In their trio of spaces at The Joule, the Moldovans brought that sensibility to Dallas, with lines such as the aforementioned Dsquared2, Kenzo, Isabel Marant, Rick Owens and Vivienne Westwood. Comme des Garcon Play women’s and children’s clothing, accessories, and shoes — formerly in the pop-up — can now be found upstairs in Traffic LA Men’s.
The Dsquared2 pop-up boutique will stay open for a year. Hours are Monday-Saturday, 10 am to 7 pm, and Sunday, noon to 5 pm.