In high school, Robin Boesch and Robyn Sribhen White sparred as debate-team rivals, representing their different schools in tournaments around Dallas. Then they ended up in the same dorm at the University of Texas in Austin and bonded over their love of fashion and music.
Fast-forward more than 10 years, and the women are best friends and business partners, opening a new boutique at Plano’s Shops at Legacy. Called "y&i" after the one letter that differentiates their first names, the shop will house the fun, flirty, and cheerful styles for the shopper wanting to look fabulous on a budget, they say.
It's their second location in DFW after a boutique in Dallas' West Village opened in 2012. Their original store — dating to 2006 — is in San Francisco (where White lives), and an Austin shop opened in 2008, then closed.
"Robyn and I have always been super-close friends, then and now, and we went from participating in high school debate together to being college roommates to being business partners, so we have always felt like we were on the same team," Boesch says. "Now, even as I have taken the reins of y&i while Robyn stays in San Francisco, I'm glad that I have our friendship and work partnership to build from. We talk every day, and that means everything.
"It shows in the brand we created together, which celebrates those fun times you share with your girlfriends and the bonding you do over fashion and style."
The goal of y&i is offer fun and fabulous clothing at affordable prices. The founders say on their website that they got the idea when "we realized that even though we could (almost) afford to buy $200 tank tops or $500 jersey dresses, we were shocked that things so basic could cost so much. Admittedly, we were not shopping at Walmart, but we couldn't shake the feeling that we were spending more than we should have had to."
Their team shuffles through thousands of styles each month to create new collections of clothing, accessories, and jewelry for their customers.
Among the treasures, shoppers will find are baubles by Waxahachie jewelry designer Sarah Briggs. Also featured are designs by Yumi Kim, Billabong, DL1961, A Gold E, Z Supply, and Gentle Fawn.
The store is a welcome addition to the sprawling Plano shopping center.
“Y&i clothing boutique is a place where women will have the chance to enjoy exploring new fashion together in a place that’s fun, empowering, and affordable," says Kelsey Ishmael, director of marketing for The Shops at Legacy, in a release.
The 1,120-square-foot boutique is expected to open in the fall, at 5800 Legacy Dr.