Shopping Scene

Elaine Turner finally establishes standalone shop in Dallas-Fort Worth

Elaine Turner finally establishes standalone shop in Dallas-Fort Worth

Elaine Turner Rice Village
Elaine Turner's Southlake boutique will look similar to her store in Houston's Rice Village. Photo by © Julie Soefer

After opening five stores in her native Texas, designer Elaine Turner is ready to open a boutique in our backyard. This October, Turner's first Dallas-Fort Worth shop will open at chichi suburban Southlake Town Square.

"We have had our eye on the Southlake community for several months now," Turner says. "The strong growth and high-end demographics make Southlake the perfect fit for our brand. We also love the lifestyle shopping experience at Southlake Town Square."

The 2,066-square-foot shop will be decked out with pink sofas, raffia-wrapped walls, bamboo floors and cowhide rugs. Customers can expect Turner's signature handbags, shoes, jewelry and apparel.

There also will be a selection of jewelry from fellow Texas designers and home furnishings carefully curated by Turner as well. Turner intends to host cocktail parties and other charitable events at the new store, because giving back to the community is something she cares deeply about.

Turner is excited about her Lone Star expansion; Houston and Dallas hold special places in her heart. The former is where she was raised and where she launched her company. The latter is where she scored her first job post-college.

"It was during those early, transformative years that I discovered my true passion in life — to create my own brand and become an entrepreneur," Turner says. "I've never wavered from my dream and feel extremely grateful to have the opportunity to grow my business in Dallas."

For the Dallas ladies who are slightly bummed they have to drive to Southlake, it'll be a short-lived inconvenience: Plans are in the works for a shop in Dallas proper, set to open at a TBD location in late 2014.

The Southlake outpost will be Turner's eighth overall. In addition to her Texas stores, she has one each in New York and Nashville.