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Fast-fashion first for Dallas lands at Shops at Park Lane

Fast-fashion first for Dallas lands at Shops at Park Lane

F21 RED at the Shops at Park Lane
A new concept from Forever 21 is coming to the Shops at Park Lane. Photo courtesy of Shops at Park Lane

Hot on the heels of J. Crew Mercantile's opening, the Shops at Park Lane is gearing up to debut another fashion trailblazer. F21 Red, a new concept store from Forever 21, will have its soft opening on October 23.

The two-level, 19,000-square-foot shop, which is adjacent to Old Navy, will officially open on October 24 at 9 am. The first 100 people in line that morning will receive a $10 gift card that's redeemable at any Forever 21 location in the country.

This will be the first F21 Red in the Dallas area but the second in Texas; believe it or not, the Village at Cumberland Park in Tyler got one before we did. According to the release, the concept delivers "greater quantities of the styles and trends customers seek, while maintaining the value and entry-level price points Forever 21 is known for offering."

This encompasses the collections from Forever 21, Forever 21 Men, Forever 21 Plus, and Forever 21 Girls. Those entry-level price points — which the release is quick to point out do not mean F21 Red is an outlet or discount store — translate to jeans for less than $8, tank tops for less than $5, and camisoles for $2.

Bet Old Navy is thrilled about that.