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    Pop up time

    Victory Park in downtown Dallas jumps on popups with limited-run boutique

    Teresa Gubbins
    Oct 20, 2017 | 9:02 am
    Victory Park redo
    Victory Park welcomes its very first pop-up store.
    Photo courtesy of Victory Park

    One of shopping's biggest trends has hit Victory Park in downtown Dallas, as the district welcomes its first pop-up retailer, the Dallas-based online brand OETL Co. Founded by Argentina-born, Italy-raised Gisela Borghi-Hocker, OETL Co. stands for Ora et Labora, and features clothes, jewelry, leather goods, and home accessories, handmade by artisans in Italy and Argentina and sourced by Gisela herself.

    "At its core, OETL Co. is about preserving global artisanship and bringing it into people's daily life," she says. "There are so many designers and artists around the world who are creating incredible wares, using traditional techniques. The resulting products are each a unique work of art with a soul and a story."

    OETL is a pop-up veteran, having popped up in other towns including Houston in spring 2017. The physical pop-up at Victory Park allows for interaction with customers, wherein staff can personally share the story of each product and celebrate the artisans.

    Gisela launched her online store OETL in 2015 to introduce luxury products, time-tested techniques, and traditional materials of her Italian and Argentinian heritage. OETL Co.'s products are all hand-selected by Gisela and made by designers and artisans that she has met and befriended throughout her travels. The selection includes this trippy necklace made of paper strips.

    The OETL Co. pop-up also features collaborations with other local brands. Hours are Monday-Saturday from 10 am-6 pm. It runs through October 31 at 2404 Victory Park Ln.

    As Victory Park’s first pop-up, OETL Co. marks another milestone in the district redevelopment led by owner Estein USA and retail partner Trademark Property Co. As part of these transformation efforts, Victory is undergoing a remerchandising, adding 85,000 square feet of new retail space, and making key district enhancements to evolve into a more authentic urban neighborhood.

    Trademark CEO Terry Montesi says they want Victory Park to be the kind of place where people come to discover something new. "Public art, pop-ups, and unique brands like OETL Co. expose Victory Park tenants, residents, and visitors to fresh, emerging ideas and offer a platform for entrepreneurs and artists to showcase their concepts and craft," he says in a release.

    A public art program includes five vibrant murals by local artist Lesli Marshall; an eight-foot steel sculpture in the "V-sign hand gesture by California-based artist Nathan Mabry; and additional pieces rolling out in the coming months, including a large sculpture by Las Vegas artist Tim Bavington, set to be installed this fall near the W Dallas – Victory Hotel.

    downtownshopping
    news/fashion

    Knox Street news

    3 global retailers to make Texas debut in Dallas' Knox St. development

    Stephanie Allmon Merry
    Dec 17, 2025 | 10:44 am
    Knox St. project
    Courtesy rendering
    A rendering of the Knox St. project.

    A giant mixed-use development in the Knox Street neighborhood that will include a hotel, office, residential, restaurants, and retail has revealed the first four stores moving in, and three are making their Texas debut: lifestyle brands Doen, Staud, and Toteme. TWP, which has a location at Highland Park Village, will also open up shop at Knox Street.

    “After years of strategic planning and forging incredible partnerships, we are collaborating with the best brands and teams across every industry to create a truly distinct vision for world-class shopping, dining, hospitality, and residential living,” says Sabrina Gleizer, partner, BDT & MSD Partners, in the release.

    The project is a joint venture partnership of MSD Partners, Trammell Crow Company, The Retail Connection, and the owners of Highland Park Village. It sits on a four-acre site adjacent to the Katy Trail and is expected to open in 2026.

    Upon completion, it will total one million square feet of mixed-use space, including a hotel managed by the Auberge Resorts Collection.

    “We’re extremely excited to bring such a dynamic collection of prominent brands, with both global and local prestige, to Knox Street,” says Stephen Summers, head of retail leasing for Knox Street, in the release.

    Without further delay, here are descriptions of all four retailers coming to Knox Street, as described, in full, in the release (including the all-CAPS style):

    DÔEN
    "Launched in 2016 and founded by Santa Barbara-born sisters, Margaret and Katherine Kleveland, and a Collective of partners, DÔEN is a digitally-led, multi-channel fashion and lifestyle brand. Their mission is to create lasting, beautiful collections while supporting individuals in all aspects of their organization, supply chain, and community. The collections celebrate womanhood, thoughtfully designed for women and the bustling, busy, and beautiful lives they live in their clothes. The pieces are meticulously crafted to be passed on for generations, evoking a timeless whimsy and an unapologetic femininity. The brand works with domestic and international partners who share their values and commitment to gender and social equality as well as giving back by partnering with foundations that directly benefit their employees and surrounding communities. DÔEN’s current shops include Brentwood Country Mart, Montecito Country Mart, Lido Marina Village and Marin Country Mart in California, in addition to locations in New York City, Sag Harbor and Nantucket."

    STAUD
    "In 2015, Sarah “Staud” Staudinger and George Augusto co-founded the LA-based lifestyle brand STAUD upon the idea that fashion shouldn’t just empower women – it should be accessible, too. At the heart of STAUD is design. Crafted at the intersection of timeless classics and perfect novelty, STAUD offers a collection of clothing, handbags, shoes and accessories to the modern woman who appreciates both. Current locations include Los Angeles, New York, Palm Beach, Boston, East Hampton, Nantucket, Georgetown, and a pop-up at MARKET in Highland Park Village."

    TOTEME
    "TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, TOTEME crafts emblematic designs with an emphasis on materiality and shape. Archetype pieces are examined through a female lens and realized with sumptuous fabrics, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces. TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From its atelier in Stockholm, the house creates ready-to-wear, shoes, bags, accessories and jewelry. TOTEME currently has store locations in New York City, Los Angeles, and Aspen."

    TWP
    "Trish Wescoat Pound has spent a lifetime dedicated to designing clothes for Women. Trish founded TWP to offer her own take on American sportswear; effortless, unbound, understated pieces that complement the reality of women’s lives. Raised in Oklahoma, although undoubtedly a New Yorker at heart, she blends the utilitarian spirit of the American Midwest with a metropolitan sensibility. Each season draws upon Trish’s core influences: American heritage workwear, men’s inspired shirting and tailoring, and the brand’s home, New York City. Working with her daughter, Jillian, a stylist, the duo leads the creative across the brand. This intergenerational dialogue – of relevance and wisdom – is a strong source of inspiration to all of Trish’s collections. TWP currently hosts a space in Highland Park Village, in addition to three stores in New York, a boutique in Palm Beach, West Hollywood, and Aspen."

    news/fashion
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