They've known each other for less than a year, but Sarah Reiss and Annie Holland are a full-fledged dream team. The creative duo behind Pop-Up 214, a brand-new shop at the Dallas Farmers Market, merged to produce one-of-a-kind furniture, artwork, accessories, and decor, all with a love for Dallas and a tinge of sass.
"When I was presented with the opportunity to join the Farmers Market, I knew I'd need a partner," Holland says. "Sarah was the obvious choice. It's been nonstop brainstorming and creating since."
The pair formed an instant connection while hosting individual suites at the Richardson Mercantile.
Reiss, of R&R Designworks, is a lifelong creative. The daughter of an artist and a musician, she's become nationally known for her reclaimed wood walls and furniture (LuluLemon in La Jolla is a fan, as is Jay Jerrier, who has several of Reiss' pieces in his Cane Rosso restaurants).
Holland, who also grew up immersed in creativity, discovered her love for landscape photography after moving to Dallas at age 23 and has experienced success with her business Lone Chimney Mercantile.
Initially, the pair agreed to a temporary six-week pop-up shop. But following the pop-up's overwhelming success, Reiss and Holland opted to open the store permanently earlier this month.
Named to give nod to the Dallas area code, Pop-Up 214 showcases art prints, clothing, jewelry, one-of-a-kind furniture, and more. Photographs in Holland's "Texas-inspired Americana with a twist" aesthetic comingle with Reiss' self-described "badass boho" creations. The feedback, Reiss says, has been overwhelmingly positive.
"One of our favorite compliments was from a girl who walked in and said, 'This shop is like walking into a Pinterest board,'" Reiss says. "I think that's one of the best compliments I've ever received."
The positive feedback is undoubtedly rewarding, but Holland and Reiss say the collaboration is much more than a money-making venture. It's an extension of themselves, a way to share their passion for living creatively with the community.
"It's about being generous with your ideas, your tools, and your resources," Reiss says. "We made each piece because it made sense to us ... because of a personal moment that we wanted to share. At the end of the day, we are all about knitting together a community, loving what we do, sharing it with others and having a good time."
If you're looking for your own creative outlet, keep an eye on Pop-Up 214 — Holland and Reiss hope to begin hosting workshops soon.