Shopping and Eating

Innovative new department store in Plano mixes up all the hipster brands

Innovative new department store in Plano mixes up hipster brands

Neighborhood Goods
Neighborhood Goods exterior. Courtesy Neighborhood Goods

A new retailer that aims to create an alternative to the traditional department store is opening in Plano.

Called Neighborhood Goods, it'll open in Plano's Legacy West, and comes from Matt Alexander, a retail veteran known for having launched companies such as Need, Foremost, and the downtown Dallas popup, Unbranded; and co-founder Mark Masinter, a Dallas developer.

A release describes Neighborhood Goods as an alternative to the department store, with an ever-changing landscape of cult-style brands, products, and concepts, in addition to an in-store restaurant, events, and an e-commerce platform. Sort of like Unbranded, but more permanent?

Opening is targeted for November. The first wave of brands will encompass fashion, accessories, beauty, home decor, family, wellness, and consumer tech verticals.

They includes names such as:

  • Stadium Goods, which does sneakers and streetwear
  • The Inside, home furnishings brand
  • Desmond & Dempsey, a UK-based company that makes luxury pajamas
  • Allswell mattress and bedding
  • Buck Mason, modern menswear
  • Draper James, Reese Witherspoon's Southern-inspired lifestyle brand
  • Primary, which makes colorful kids clothing
  • MeUndies, which does personal care, underwear, and loungewear for men
  • Hubble affordable contact lenses

Otherland will be providing the scent of the store. Made In, a custom cookware company, will be responsible for the cookware used in what will be an in-house restaurant.

Other products on display will include Simplehuman, maker of innovative mirrors and bins; and Framebridge, which does frames for art. Dallas artist Rob Wilson will create custom artwork to outfit the space, which will be sold exclusively through Neighborhood Goods.

Alexander, who has been a repeat finalist in CultureMap's annual StyleMaker awards, as well as one of CultureMap's Top Texans Under 30 — I mean, we could not like this guy more if we tried — says in a release that they'll launch with 25 to 35 brands, including established and digitally-native startups alike.

"We believe it represents a resounding endorsement of the concept and the opportunity in the space," he says. "Brands, property developers, and consumers are all clamoring for new types of retail experiences and, with this group, we believe we'll be delivering something very special."

Neighborhood Goods is also introducing an in-house restaurant called Prim & Proper, in partnership with Front Burner Restaurants, which will serve food and drink from day to night.

Neighborhood Goods will house its own retail concept called The Residency, with products from new, local, and pilot brands such as Pure Cycles, a bicycle maker.

The company is also creating a bedroom environment featuring top home brands; and a dedicated space for holiday gifts, also in partnership with top brands in the industry. Everything involved with this is a top brand.