Dallas-Fort Worth shoppers can now get groceries delivered to their door via AmazonFresh, an Amazon subsidiary that specializes in fresh food.
AmazonFresh is available to Amazon Prime members, who can purchase groceries, prepared foods, and household products online, including perishable items like dairy, meat, and fish.
Delivery happens on the same day or the next day, depending on the time of the order and the availability of trucks.
Shoppers fill out an order form online and choose their desired time. If the order is placed in the morning, it can be delivered that same day. Shoppers can specify "attended" or "unattended" delivery, in which groceries are left on the doorstep in refrigerated bags.
AmazonFresh debuted in Seattle in 2007; in 2013, it expanded to other large markets such as San Francisco and Los Angeles. The service now operates in a number of cities such as New York, Boston, Baltimore, Philadelphia, and in parts of California, New Jersey, Virginia, and Connecticut. It's also available in London.
The local delivery area includes Arlington, Burleson, Carrollton, Cedar Hill, Dallas, DeSoto, Duncanville, Farmers Branch, Flower Mound, Fort Worth, Frisco, Garland, Grand Prairie, Irving, Lancaster, Lewisville, Mesquite, Plano, Richardson, Southlake, The Colony, University Park, and Watauga.
Customers can shop from some specialty stores including Scardello Cheese and Local Yocal, the McKinney-based grass-fed meat purveyor.
There's a $14.99 monthly subscription fee, in addition to the $10.99 monthly fee for Amazon Prime. You must spend at least $40 along with the monthly payment.
Customers can try it for free for 30 days. The code FRESH25 also gives a one-time $25 discount on orders over $75.
August saw the Dallas debut of Instacart, which deploys personal shoppers to pick up and deliver items from stores such as Whole Foods Market, Central Market, Petco, Spec's, Total Wine & More, Kroger, and Tom Thumb. Also in August, Shipt and Central Market began partnering on grocery delivery.