After 20 years as the corporate princess of Plano, Dr Pepper is moving on: Now called Keurig Dr Pepper, it will move its Texas headquarters from Plano to a new 350,000-square-foot, build-to-suit, leased facility at The Star in Frisco.
The new location will be ready in 2021 and serve as one of the company’s two headquarters, with the other located in Burlington, Massachusetts.
Keurig Dr Pepper chairman and CEO Bob Gamgort says in a statement that the company is excited to upgrade its Texas co-headquarters location to support its needs including enhanced technology capabilities and "space to increase collaboration."
"The new location at The Star in Frisco will provide a state-of the-art work environment and exciting amenities that will energize our employees and enable us to attract top talent in the area," Gamgort says.
The announcement follows a vote by the Frisco Economic Development Corporation Board of Directors approving an incentive package tied to certain performance criteria. Approximately 1,100 employees work in the company’s current location in Plano, which it has occupied since 1998.
Frisco Mayor Jeff Cheney refrained from being too gloaty, calling it an exciting day for the city.
"Having this Fortune 500 company located in Frisco will continue to strengthen the city's position as one of the top corporate relocation destinations in the United States," Cheney says. "With this move, Keurig Dr Pepper will have a direct impact on our city’s corporate landscape for many years to come."
The KDP site is a short walk to restaurants, hotels, retail, and entertainment and will overlook the Dallas Cowboys practice facility. Where is the quote from Dallas Cowboys owner Jerry Jones? Oh here it is.
"We are thrilled to see the business community at The Star continue to grow with the addition of Keurig Dr Pepper," Jones says. "We look forward to welcoming another company with deep Texas roots working alongside us at the World Corporate Headquarters of the Dallas Cowboys."
This has to be because of Keurig, right? Keurig Green Mountain acquired Dr Pepper Snapple Group in July 2018 and wasted no time renaming the new company Keurig Dr Pepper.
Dr Pepper/Snapple would never have done this to Plano, sniff sniff.
The new Keurig Dr Pepper now has a wide range of hot and cold beverages that meet virtually any consumer need. Brands include Keurig — of course they list that first, grind it in — Dr Pepper, CORE, Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Mott's, and The Original Donut Shop.