One of the bigger recent success stories in Deep Ellum is bringing its hipster magic to Addison. Stirr, a popular restaurant-bar with an even more popular patio, will open a second location at the Village on the Parkway in summer 2019.
Stir opened in the former Blind Lemon space at 2803 Main St. in 2016 as a casual-yet-refined spot with American food and creative cocktails from Milkshake Concepts, the group that also owns Vidorra in Deep Ellum and Citizen in Uptown.
Co-founder Imran Sheikh says that they'd been approached previously by landlords and other parties about opening a second location, but they couldn't resist the Addison spot.
"We liked the idea of going north, and Village on the Parkway was a location we really wanted," he says. "It's really thriving, with Hopdoddy Burger Bar, Neighborhood Services, there's a lot going on there right now."
They're going into the space that used to be Sebastian's Closet, the men's clothing shop which moved. Plans are drawn, and construction is underway.
"It used to be a single-story building but we are going to transform the space, including adding an entire second floor with a private dining room," he says. "It'll have skylights and a lot of glass, so it's filled with natural light. All the sides will be able to open up, but it'll be a climatized space."
While Addison might seem a different market than Deep Ellum, Sheikh says Stirr has a much wider audience that exceeds the Deep Ellum stereotype.
"As Deep Ellum continues to evolve, we see such a broad and mixed demographic of people — everything from graduation dinners to couples celebrating wedding anniversaries," he says. "Some of that comes from the fact that we added a private dining room in Deep Ellum after we opened, where people can host their own events and where we can accommodate overflow seating."
They also have a broad-ranging menu that accommodates a variety of tastes and price points.
"You can come in for a rib eye, or have cocktails and a flatbread," he says. "We change our menu seasonally, and we also offer a power lunch for under $10 where you can get a sandwich and salad. We have great happy hours, and a strong late-night component where we stay open until 2 in the morning."
They'll offer late-night hours in Addison, too, Deep Ellum-style. "Stirr has that ability to serve for all manner of occasions," he says.