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    The new corner store

    7-Eleven pins Dallas for new service that delivers virtually anywhere

    Brandon Watson
    Jun 24, 2019 | 3:28 pm
    7-Eleven 7NOW app
    Shoppers can now have 7-Eleven delivered almost anywhere.
    Courtesy photo

    In an effort to keep up with delivery apps like Postmates, goPuff, and Favor, 7-Eleven stores are rolling out an innovative new service that allows Dallas customers to get just about anything delivered almost anywhere.

    On June 24, Dallas-based 7-Eleven announced the latest feature to its 7NOW delivery app — a series of locations called 7NOW Pins. The virtual hot spots allow customers to receive deliveries at places without a traditional address, like parks, beaches, and sports fields, according to a release.

    The convenience store giant launched the 7NOW app in its home city in late 2017. Now the service is available in 27 metropolitan areas, including the Dallas-Fort Worth Metroplex.

    "Sometimes things can get inconvenient away from home. It could be running out of ice and charcoal at a picnic or a hungry Little League team demanding pizza and Slurpee drinks after a big game," said 7-Eleven vice president of delivery Raghu Mahadevan via release. "We continuously challenge ourselves to find even more ways to offer convenience and value to our customers — when and where people need it most.”

    To order, shoppers need only open the app, which automatically zeroes in on their current location to show the nearest pin. Once the items are selected, couriers pick up the order at a nearby store and deliver to the target point, usually within 30 minutes or less.

    The goods available cover anything that can be found in a 7-Eleven store, including snacks, sodas, cosmetics, home goods, and over-the-counter medications. Beer and wine delivery is available in markets where allowed, including Dallas-Fort Worth.

    Although a $1.99 delivery fee is applied to orders under $15, there is no minimum order price. The first three delivery fees are also waived for new customer within 30 days of the first order. The app also offers real-time tracking to let customers know when they can expect their order.

    Though the introduction of 7NOW Pins may mean that customers never have to set foot in a physical store, 7-Eleven is hardly abandoning its core business model. In March, the company debuted a test concept in Dallas that included made-to-order coffee, wine and beer on tap, and an outpost of fast-casual chain Laredo Taco Co.

    appstechnology
    news/restaurants-bars
    news/innovation

    SUDDEN SHUTTERS

    Cracker Barrel deal leaves just one Maple Street Biscuit Co. in DFW

    Brandon Watson
    Jul 22, 2026 | 1:30 pm
    Maple Street Biscuit
    Maple Street Biscuit Co./ Facebook
    Maple Street Biscuit Co. is done, but Biscuit Belly is still coming to the Heights.

    Cracker Barrel is flaking out on its Maple Street Biscuit Co. brand. On Tuesday, July 21, Louisville, Kentucky-based brunch chain Biscuit Belly announced it had acquired 35 locations of the breakfast sandwich favorite. An additional 16 units will close altogether. Just one location in Dallas-Fort Worth is left standing: in Mansfield.

    Biscuit Belly published a list detailing which locations were acquired and when the brand expects to convert them. Among those awaiting conversion is the sole North Texas location, at 1660 E Broad St. Ste. 100 in Mansfield. It should be converted by the third quarter of 2027.

    In a release, Biscuit Belly says it plans to convert all remaining stores over the next 18-24 months, starting with Cincinnati, Ohio, and Richmond, Virginia.

    Maple Street first debuted in DFW in 2018 with a location in Frisco. At the time, Maple Street was a small friendly concept founded in Jacksonville in 2012. They liked the personal touch and bristle against calling themselves a chain, but they then had 29 locations across the Southeast in Florida, Georgia, Tennessee, and the Carolinas.

    Cracker Barrel acquired Maple Street in 2019. At its height in DFW, there were also locations in Dallas, Keller, Mansfield, and two in McKinney.

    The restaurant is most known for its oversized biscuit sandwiches like the Squawking Goat with a fried chicken breast, crispy goat cheese, and jalapeno jelly. The chain also serves chicken and waffles and Southern-inspired bowls filled with grits or a potato hash.

    Biscuit Belly offers a little more variety with toasted BLTs, pancakes, and yogurt parfaits, but some of the biscuit sandwiches might look suspiciously familiar. The G.O.A.T. has a fried chicken breast, goat cheese, and sweet pepper jelly.

    The other key difference can be found in a cup. In addition to a lineup of juices and coffee drinks, Biscuit Belly pours “breakfast cocktails” like mimosas and espresso martinis. It places an old fashioned inside this category, which might require a few extra eggs.

    As Cracker Barrel pours one out for Maple Street, it hopes to recover from a plunging stock price and falling revenues. Biscuit Belly, meanwhile, says the acquisition helps it along its 10-year plan to become the “largest gourmet biscuit brand in the U.S.”

    “Acquiring an iconic brand like Maple Street, one of the original gourmet biscuit sandwich concepts, was not on my 2026 bingo card," says Chad Coulter, co-founder and CEO of Biscuit Belly, in a release. "Two of the biggest headwinds that growing brands encounter are the time required to find and build locations, and the difficulty of finding great teams. When we looked at Maple Street's geography, footprints, and established teams, a light bulb went off."

    breakfastbrunchsandwicheschainsalamo ranchclosingscracker barrelacquisitionbiscuits
    news/restaurants-bars
    news/innovation

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