Fall fashion 2013
Mystery surrounds a Prada fall collection that Hitchcock would love
Feb 22, 2013 | 9:23 am
Miuccia Prada never fails to surprise. She did it again with her fall 2013 collection that exuded an air of mystery.
Photo courtesy of AMO
A press release from AMO [https: /oma.eu/oma], a research studio affiliated with architect Rem Koolhaas, who that designed the Prada set, explained it this way: "As an inversion of the traditional catwalk configuration, AMO conceives a set built around the perimeter of the audience, which is seated on an irregularly shaped central island. The audience faces a 'reclaimed space': a vaguely industrial yet semi-abandoned environment, populated by few manifestations of domestic everyday life. Models weave through this set, exploring and re-inhabiting an undefined large interior. "A continuous series of images is projected on the walls; they combine idyllic settings and industrial devices into a mysterious and abstract panorama, expanding the show space into a post-romantic imagery."