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    El, yeah

    Step inside the Upside Down at new Stranger Things experience in Dallas-Fort Worth

    Stephanie Allmon Merry
    Apr 22, 2022 | 11:32 am

    Stranger Things fans, prepare to enter the Upside Down: a new immersive experience based on the Netflix hit is premiering in Grapevine Mills mall.

    According to a release, the Stranger Things Store will debut Saturday, May 21, and will include some of the show's most recognizable locations, "gnarly merch, and rad activities."

    A description on the website reads, "Take a peek at the lockers of Hawkins High, answer the yellow phone at Joyce’s house, play games at the Palace Arcade, and pick up some bodacious threads. Just know that you might come face to face with a Demogorgon — don’t say we didn’t warn you!"

    Avid watchers know a shopping mall is the perfect place for a Stranger Things shop, as the fictional "Starcourt Mall" is a favorite hang for the teenage stars and their supernatural monster-nemeses in the '80s-set show.

    Stranger Things shops have been known to pop up in other places — like New York City — but Grapevine will get the first one in Texas. It's considered a pop-up shop, which means temporary residence, although an end date has not been announced.

    For the uninitiated, Stranger Things debuted as a Netflix original sci-fi series in 2016 and quickly became a cult sensation for its supernatural elements, teenage drama, and quirky '80s nostalgia. The network describes it thusly: "Strange things are afoot in Hawkins, Indiana, where a young boy's sudden disappearance unearths a young girl with otherworldly powers."

    It launched a cast of teenage actors to superstardom, including Millie Bobby Brown, Finn Wolfhard, Noah Schnapp, Gaten Matarazzo, and Caleb McLaughlin.

    The timing of the Grapevine store couldn't be more appropriate: The upcoming fourth season, Stranger Things 4, will be released in two volumes, Netflix says, with the first dropping on May 27 and the second on July 1.

    "Grapevine Mills strives to create a family-friendly destination and continues to bring unique shopping experiences by welcoming entertainment and experiential elements to the property," says a news release. "The Stranger Things Store will not only create buzz in the community being the first-ever experience in Texas, but it will also transform the way consumers look at mall centers based on its immersive theme."

    Reserve free tickets to the store and secure a spot in line here.

    The first-ever Stranger Things Store will open at Grapevine Mills on May 25.

    Stranger Things store
      
    Facebook/Stranger Things Official Store
    The first-ever Stranger Things Store will open at Grapevine Mills on May 25.
    shoppingtv
    news/entertainment

    Netflix News

    Netflix reveals details on new venue coming to Dallas Galleria

    Teresa Gubbins
    Jun 17, 2025 | 5:19 pm
    NetFlix House
    Netflix House
    Netflix House

    An entertainment experience from and about Netflix is coming to Dallas: Called Netflix House, it's an immersive venue set to open at Galleria Dallas at the end of 2025, with films, exhibits, food, and drink.

    The concept will allow fans to immerse themselves in Netflix shows, with themed clothing, food, and interactive elements such as a Squid Game-themed obstacle course.

    Dallas is one of two cities in the U.S., along with Philadelphia, where Netflix House will debut in late 2025. There are also plans for a location in Las Vegas.

    Spanning more than 100,000 square feet, Netflix House will be a permanent, year-round exhibit featuring popular Netflix shows and movies — including Wednesday, Squid Game, One Piece, Stranger Things, and A Knives Out Mystery franchise — through first-of-their-kind immersive story-driven experiences.

    For its locations, Netflix selected former department store locations spanning footprints of more than 100,000 square feet in shopping centers. The Dallas Netflix House is under construction on two floors of the anchor space in the former Belk store, on the northwest side of the shopping center.

    Outside these spaces, fans will be treated to sculptures and murals featuring characters from Netflix titles, as well as rotating installations with ticketed shows, and restaurants with themed dishes.

    What is Netflix House
    Building on more than 40 previous live experiences for Bridgerton, Money Heist, Stranger Things, Squid Game, The Perfect Bite, and Netflix Bites, Netflix House allows visitors to become the main characters in their favorite stories.

    A typical visit might submerge visitors into their own adventure such as participating in a round of Red Light, Green Light straight out of Squid Game, followed by mini-golf, or grabbing a bite from a menu of dishes inspired by shows and movies. Since each Netflix House updates its offerings, the experience may differ from one visit to another.

    Netflix House Dallas
    Visitors to Galleria Dallas will have what a release calls "terrifying scares" to choose from, including a journey into Creel House and one of Squid Game’s most thrilling challenges.

    • Stranger Things: Escape the Dark: In this immersive experience, journey into the ruins of Hawkins to find three missing townspeople … before the horrors lurking within find you.
    • Squid Game: Survive the Trials: It’s your turn to enter the arena! Play diabolical games, face off against the Front Man, and betray your friends for a chance to win it all.
    • Netflix RePLAY: Forget the arcade — our game room’s packed with physical challenges, immersive story rooms, and retro-style games where you can take on your friends, or play as a team.

    In a statement, Netflix chief marketing officer Marian Lee says, "this is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years."

    moviesopenings
    news/entertainment

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