Traveling in style
Luxury private jet service launches new Texas routes from Dallas
Well-heeled Texas travelers have a new alternative to cattle-car seating, congested airport terminals, and obligatory footwear removal. Florida-based flight-sharing/charter company JetSmarter has just launched regular service from Dallas to Houston and Austin in luxurious comfort aboard private jets.
Billing itself as “the world’s largest private aviation community,” JetSmarter’s premium service flies out of Dallas Love Field.
The new Texas routes accompany its current schedule of flights between Dallas, Los Angeles, and New York. Other JetSmarter shared private flight destinations include Miami, Fort Lauderdale, and West Palm Beach in Florida; Chicago; Las Vegas; San Francisco; Atlanta; and Scottsdale.
“We’re a membership-based model for well-to-do travelers who find airline first- and business-class lacking,” says David Mejia, JetSmarter’s director of charter sales. “We currently have about 12,000 members, and they see the value of the private jet experience — the comfort, convenience, and exclusiveness.”
Annual membership rates start at $4,950 for individuals and $9,950 for up to four family members. Each membership also requires a one-time $3,000 initiation charge. (Corporate rates are available upon request.)
Members can fly as often as they wish, on either regularly scheduled flights, or by arranging their own charter, to virtually any destination worldwide.
The new Texas routes are as follows:
- Dallas Love Field to Austin-Bergstrom International Airport: 7:30 am Monday and 4 pm Friday
- Austin to Dallas: 9 am Monday and 5:30 am Friday
- Dallas Love Field to Houston Hobby Airport: 8 am Tuesday and Thursday
- Houston to Dallas: 5 pm Tuesday and Thursday
Reservations are handled via mobile app or live operators over the phone. (Additional destination charges, usually starting at around $250 each way, also apply.) Meals and in-cabin service are provided.
JetSmarter’s affluent membership consists primarily of the top 10-percent income bracket earners, as opposed to the one-percenters who, as Mejia notes dryly, already have their own private jets.
Operators like JetSmarter are aggressively moving into the private airline industry. Unlike an airline, which normally flies each airplane an average of 2,000 or more hours a year, many private jets fly just 200 to 300 hours a year, often returning empty after dropping passengers at their destinations. Those vacant seats spell opportunity for owners — either corporations or wealthy individuals — who want to maximize their investment but don’t want to be in the air travel business themselves.
JetSmarter doesn’t own or operate any aircraft. Instead, they work with what Mejia calls “the top 50 private aircraft operators worldwide,” contracting with them to provide metrics, training, safety, and maintenance. All flights are performed by FAA-licensed and DOT-registered air carriers.
Will passengers be rubbing elbows with the Kardashians? Mejia chuckles, pointing out that travelers are as likely to be publicity-averse business entrepreneurs as icons of sports, entertainment, and culture.
“We’re offering these new routes in hopes of making business and leisure travel much easier and fun again,” he says.