City Manager Kimberly Bizor Tolbert has appointed a familiar media name as the city's spokesperson. According to a release, Alice Rios will join the City of Dallas as official spokesperson for all multicultural media.
Rios will communicate with media and also provide oversight for the City’s external communications and engagement team for the Office of Communications and Customer Experience / 311.
Rios has spokesperson experience: She was most recently a spokesperson for the Texas Department of Transportation. Prior to her tenure there, she served at Dallas College as Assistant Director of Marketing transitioning into Human Resources as a Project Manager and Onboarding Training Specialist before a promotion to the change management Workforce Development team.
But she's best known as a former journalist who spent 24 years as an anchor / reporter with CBS Newsradio 1080, KRLD.
“The opportunity to join the City and serve our residents in this role aligns with my passion for being a public servant,” Rios says in a statement. “I am looking forward to playing a role in fostering trust with all of our stakeholders, with a focus on our multicultural community, by fulfilling City Manager Tolbert’s mandate to be responsive, accountable, open and accountable through each of our communications and engagement outlets for the City of Dallas.”
One of the elements that seems to have been most appealing to Tolbert, who was only recently herself hired as permanent city manager, is that Rios is bilingual in English and Spanish, enabling her to communicate with diverse media outlets, community stakeholders, and residents.
"As we build a globally recognized city, with a thriving and inclusive community that sets the standard for excellence through innovation, efficient government, and targeted economic growth, two-way effective communications and engagement is paramount to our success,” Tolbert says. “Alice’s experience, deep understanding of Dallas, and its demographics will play a critical role to achieving our shared goals of a more connected and informed community, ensuring the voices of all of our residents are heard.”