Fashion Forward
Traffic LA launches two more edgy stores at The Joule in downtown Dallas
The Traffic Los Angeles trifecta is now in full force at The Joule downtown as Traffic LA Women’s and Traffic LA Play have opened their doors.
Traffic LA Men's opened in March and was a total tease for the women of Dallas as they patiently waited for this West Coast store to grace Texas with a female presence. Traffic LA Women’s features hot designers Rick Owens, Isabel Marant, Kenzo, Tuesday Night Band Practice, Iro, Unconditional and many more.
“We want to show our point of view to a woman that is stylish and independent,” owner Michael Moldovan says. “Our store is for a woman who wants to wear things that are different, a little rock 'n' roll and very fashionable.”
Don’t expect the store design to have a Texas touch. The three stores have an LA feel right smack dab in the middle of downtown Dallas.
“It’s basically the same feel but it’s updated with lines that we can’t carry in LA,” Moldovan says.
Traffic LA Play exclusively features Comme Des Garcons Play women’s, men’s and children’s collection with its signature heart logo.
With complimentary valet and home delivery options available, these three fashion forward boutiques are primed to make an impression on the Dallas fashion elite.