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    Marfa Art Controversy

    Ads or art? Prada joins Playboy on TxDOT's hit list in West Texas desert

    Clifford Pugh
    Sep 22, 2013 | 3:36 pm

    First Playboy, now Prada. The Texas Department of Transportation has labeled a Prada storefront art installation in the Chihuahuan Desert, 35 miles northwest of Marfa, as "illegal outdoor advertising."

    The Prada store, created by Scandinavian artists Michael Elmgreen and Ingar Dragset, has drawn thousands of tourists since opening in 2005 on land along Highway 90. (Beyoncé posted a photo of herself in front of the installation on Tumblr last summer.) But TxDot says it's in violation of the 1965 Highway Beautification Act and could be forcefully removed.

    "If it really is against the regulations, they should have found out in 2005 when it was erected," said Prada Marfa co-creator Michael Elmgreen.

    The department has not decided what action it will take.

    The $80,000 project — which was not funded by Prada but by New York nonprofits Art Production Fund in collaboration with Ballroom Marfa — consists of a 15-by-25-foot adobe "store" featuring six bolted-down handbags and 20 shoes (the right shoe only, to discourage theft) from Prada's 2005 fall/winter collection. It is never open, and the items are not for sale. The artists intend for the building to degrade over time.

    "It was meant as a critique of the luxury goods industry, to put a shop in the middle of the desert," Elmgreen told the New York Times. "If it really is against the regulations, they should have found out in 2005 when it was erected."

    The legitimacy of the Prada installation was questioned only after TxDot determined in July that a 40-foot neon Playboy bunny sign erected next to an elevated 1972 Dodge Charger, on the same highway just a mile outside of Marfa, was an illegal outdoor advertisement. Titled Playboy Marfa, the installation was designed by artist Richard Phillips for Playboy.

    Beyoncé posed in front of the Prada Marfa installation last summer.

    Beyonce in front of Prada Marfa installation
    I am Beyonce Tumblr
    Beyoncé posed in front of the Prada Marfa installation last summer.
    unspecified
    news/travel

    Festivals on parade

    New museum exhibition showcases quirky, colorful Texas festivals

    Brianna Caleri
    May 5, 2026 | 9:06 am
    Hogeye Festival mascot Priscilla
    Photo courtesy of the Bullock Texas State History Museum
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    The Bullock Texas State History Museum in Austin is offering new perspectives from 27 annual celebrations around the state in an exhibition called Texas Festivals, open now through September 27. The collection is a Texana collector's dream, with objects ranging from a pearl-wearing pig to a lumberjack mask to lavish San Antonio Fiesta gowns.

    Although the Capital City is known for relatively newer fests like Austin City Limits Music Festival or South by Southwest, many of the artifacts on display in Texas Festivals emphasize more old-fashioned and country traditions: lots of farm imagery and pageantry. Some of them are contemporary, while others reach back to give context about the state's festival history.

    The exhibition, presented in English and Spanish, gets curious about what makes a festival, and what different festivals say about their respective towns. Some answers can be gleaned by looking at the artifacts — a Tyrolean hat (Alpine cap) from Wurstfest in New Braunfels or a trophy from the Luling Watermelon Thump — while others are less self-explanatory.

    Other objects on display include:

    • Sandfest in Port Aransas: A sculpture made for the exhibit using sand from Port Aransas
    • The Art Car Parade in Houston: An art car honoring Stevie Ray Vaughan
    • Fiesta San Antonio: Regalia from "royal courts"
    • Texas Citrus Fiesta in Mission: More court fashions
    • Various festivals: Mascots from Texas Onion Fest in Weslaco, the Hogeye Festival in Elgin, and the Texas State Forest Festival in Lufkin

    Luling Watermelon Thump The Luling Watermelon Thump has celebrated the locally grown crop since 1954. Photo courtesy of the Bullock Texas State History Museum

    To help organize curators' and visitors' thoughts on the matter, the exhibition is divided into three sections that ask different questions, like "How do festivals create community?" There will also be more musing in a short documentary about how festivals are planned, and more sources will be organized in another collection of video clips.

    Interactive activities will invite visitors to decorate the train of a gown like the intricate masterpieces that would be worn at Fiesta San Antonio, create a festival by filling in blanks from a word cloud, and, for young kids (ages 2-5), play with food truck-themed toys.

    “For the Bullock Museum’s 25th anniversary, we wanted to create an exhibit that brought people together in a celebratory way,” said senior curator Kathryn Siefker in a press release. “We developed several concepts and then asked Museum staff to vote for their favorite. The idea of Texas festivals was the unanimous winner. As we dug into the research, we realized how fitting the exhibit truly is. Festivals celebrate the best parts of Texas — its people, economy, cultural heritage, and pride."

    Texas Rose Festival gown A visitor looks at a gown and train from the Texas Rose Festival in Tyler. Photo courtesy of the Bullock Texas State History Museum

    Whether Texans stop by the exhibition in person, they can see the artifacts online at TheStoryOfTexas.com/artifacts. There are 815 items listed, with only 155 of them currently on display at the museum.

    The Bullock Museum is located at 1800 Congress Ave in Austin. Admission is $17 for adults and $11 for youth (4-17 years), with discounts available for seniors, military, and students.

    festivalsmuseumshistoryfiestawurstfestwatermelon thumptexas
    news/travel

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