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    Pizza News

    New pizza concept Project Pie confirms opening date for Dallas debut

    Teresa Gubbins
    Sep 24, 2014 | 10:33 am

    California-based quick-pizza concept Project Pie has settled on an opening date and location for its debut in Dallas: September 29. Preston Center will be the first location of this build-your-own artisan pizza concept to open, at 6030 Luther Ln.

     

    Project Pie is one of a handful of new startups dubbed "the Chipotle of pizza," wherein diners go through a Chipotle-style line and specify toppings. Pizzas cook in three minutes or less in an 800-degree oven fired by gas. The company was founded by pizza guru James Markham, who's created a number of pizza concepts, including Knockout and Pieology.

     

    Project Pie's menu has nine pre-designed pizza options, all priced at $7.50, along with a couple of salads and desserts. The chain currently has four branches in California, one in Las Vegas, 1 in Colorado and 6 in the Philippines. That's right, the Philippines.

     

    The "pre-designed menu" features classic cheese pizza, a prosciutto and caramelized onion pizza, and other "white" pizzas that come with no sauce; guests can customize any creation with gluten-free crust. Project Pie also serves salads and homemade desserts like Nutella and banana pizza.

     

    The Preston Center location is the first of three for the Dallas market. Other Project Pie restaurants are slated to open in Lower Greenville and the SMU/Highland Park area in November.

    Project Pie's pizzas have a crust that's slightly thinner and crispier than a Neapolitan pizza.

    Project Pie pizza
      
    Photo courtesy of Project Pie
    Project Pie's pizzas have a crust that's slightly thinner and crispier than a Neapolitan pizza.
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    Ice Cream News

    Brooklyn Italian ice & ice cream shop makes Texas debut in Richardson

    Teresa Gubbins
    Jul 7, 2025 | 5:05 pm
    Uncle Louie G's
    scontent-dfw5-3.xx.fbcdn.net
    Uncle Louie G's

    A small, artisan frozen dessert shop from Brooklyn has made its Texas debut: Called Uncle Louie G's Italian Ice & Ice Cream, it's now open in Richardson at 7522 Campbell Rd., where it's scooping up Italian ice, ice cream, and related frozen desserts with a real authentic East Coast vibe.

    Uncle Louie G's was founded by namesake Louie G. decades ago, then expanded by family members in the 2000s. It's now owned by brother-and-sister team Melissa and Ernie Aiello, and has 10 locations in the New York-New Jersey-Staten Island area. It's famous for its blue-striped awning, and flavors with tribute names like NYPD Blue, FDNY Cherry, Coney Island Cotton Candy, Holi Cannoli, and Soprano Spumoni.

    DFW is big on shaved ice, which differs from Italian ice both in texture and ingredients. Italian ice is smooth and creamy, like sorbet, and is made by churning ingredients — water, fruit, sugar — just as you churn ice cream. Shaved ice is a block of ice that's shaved, then flavored with syrup.

    Unlike the sugar and flavoring used by many shaved ice vendors, Uncle Louie G's The Italian ice is made with real fruit. And its ice cream is 14 percent butterfat (Haagen Dazs is 14 to 16 percent).

    They have nearly 50 flavors of ice and 34 flavors of ice cream, some with a Northeast slant like Spumoni, Maple Walnut, and Black Razzberry. There are novel fruit flaves like banana, cantaloupe, watermelon, and passion fruit; rich decadent flavors like pistachio, creamsicle, and chocolate peanut-butter cup; and quirky, inventive flavors like blue bubble gum, cake batter, chocolate jelly ring, cotton candy, and sweetish fish.

    Ice cream flavors range from rocky road to rum raisin to salted caramel to chocolate Nutella to butter pecan. Stores choose a smaller selection to feature daily.

    Milkshakes also have a Northeast vibe, with flavors such as blackout and old-fashioned black and white, featuring chocolate syrup with vanilla ice cream. There are also iced coffee drinks, sundaes, ice cream floats, old fashioned egg cream, and a frozen hot chocolate.

    The Richardson location is a franchise from Zabi Surti and her husband, who left their careers in healthcare and the aviation industry and moved here three years ago.

    "We previously lived in Savannah, Georgia, and would go get Italian ice," Surti says. "When we moved to Dallas, the Texas heat got to us, and we went looking for something sweet, light, and refreshing. But there were no Italian ice places here."

    They loved Uncle Louie because of the quality and the fact that the menu offers something for everyone — from avowed ice cream fans to dairy-free. The space has 4 to 5 tables inside and an outside patio.

    "We looked at many locations but we wanted to be part of a nice neighborhood with residents who would appreciate this kind of gourmet shop," Surti says. "The university is nearby, the neighborhood is great, and the area does not have anything like it — capturing the essence of classic Italian frozen desserts with a modern twist."

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