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Deep Ellum News

Mechanical bull is headed to Dallas' Deep Ellum at new Rodeo country bar

Teresa Gubbins
Apr 17, 2023 | 5:28 pm
Rodeo Dallas

Here comes the mechanical bull, riding into Deep Ellum.

Rodeo Ranch

There's a mechanical bull coming to Dallas' Deep Ellum, courtesy of a new bar called Rodeo Dallas, opening in late spring.

Rodeo is a spinoff of a concept founded in Arizona, and it's opening at 2724 Elm St., in the space previously occupied by Wits End. Construction is already well underway and according to co-owner Joseph "JD" Ybanez, it'll open in early summer.

The original is called Rodeo Ranch, and was founded in 2018 in Tempe as an "adult playground" with the aforementioned mechanical bull, bottle service, DJs, dancing, and light show.

The concept is from two veteran club impressarios with strong ties to Texas: Ybanez and partner Josh Reagan, who own Longshots in Dallas, plus two locations of Varsity Tavern, in Fort Worth and in Tempe.

Ybanez, 35, is a native of El Paso and graduate of A&M with a master's degree who's been in the bar and restaurant industry since 2007.

"I love the industry, I've been involved in it since I was 19," he says.

His first bar was Trophy Ranch, which he opened in the West 7th District seven years ago, now closed. It, too, had a mechanical bull.

"That's where I learned how popular it was," he says. "We liked the idea of bringing one to Deep Ellum. Obviously, the mechanical bull will be a focal point — but Rodeo will also just be a country-themed bar with great nightlife, food & drinks, state-of-the-art audio-visual, and plenty of entertainment."

Rodeo Ranch has been described as an upbeat bar with Texas-inspired elements such as cowhide benches, animal trophy heads, lighting over the bar made from a rustic trough and Edison light bulbs.

The Arizona location features arcade games such as Big Buck Hunter, boxing, and basketball games, numerous 70-inch TVs for sports viewing, electronic dance music DJs, VIP tables with bottle service, a high-end sound system and light show that includes a back-lit wall lined with liquor bottles, shot wheel, and dancing on the bar.

Part of the package includes women servers in lingerie, which has become increasingly common in high-energy bars.

"I think Bottled Blonde brought that to Dallas, but it's a trend you see across the country now," he says.

Ybanez also organized the Tacos & Tequilas festival that debuted in 2022 at Panther Island Pavilion in Fort Worth , where it will return on May 20, 2023.

Wits End was an old-school hangout that closed in June 2022. At the time it closed, a spokesperson said that the lease had come to an end and the landlord, Westdale Properties, would not renew. Westdale did not comment, but neighborhood regulars cited a desire to clean up the area and focus more on soft uses such as restaurants and retail.

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East Dock development

'Chopped' champion opens Pan-Latin restaurant at Oak Cliff's East Dock

Luciana Gomez
Oct 20, 2026 | 3:53 pm
Barro y Fuego
Photo courtesy of Barro y Fuego
Barro y Fuego specializes in parrilladas, or grilled meats.

A Latin American, chef-driven restaurant is one of the newest additions to Oak Cliff's vibrant dining scene: Barro y Fuego is now open in suite 100 of the refurbished historic East Dock, at 900 E. Clarendon Dr., joining Bite Sushi, Elevate Coffee, Kuluntu Bakery, and other neighbors.

The restaurant comes from longtime friends and business partners Robert Ramirez and Eric Spigner.

Spigner formerly was chef at Nova Oak Cliff, which won Restaurant of the Year in the 2018 CultureMap Tastemaker Awards; he was a Tastemakers Rising Star nominee in 2019. He's best known as champion of the Food Network competition show Chopped in 2021.

Ramirez is a 25-year veteran of the restaurant design business who also envisioned, designed, and developed East Dock, the mixed-use development that houses Barro y Fuego and an assortment of dining, retail, gym, and office spaces. The development is near the new five-acre Halperin Park, a bridge park spanning Interstate 35.

The partners named the restaurant Barro y Fuego — translating to “clay and fire”— to reflect their vision for the restaurant. The grill is always afire for parrilladas, or grilled meats, while decorative clay pots by artists from Peru and Mexico line the interior and are available for purchase.

Beyond a market area, the restaurant incorporates elements of a rustic cantina, with natural wood and earthy tones creating a cozy atmosphere. The indoor dining area accommodates up to 80 guests, with a communal table, booths, traditional tables, and bar seating along the open kitchen. An adjacent outdoor grill and patio overlooking a creek is open year-round and seats another 80.

“The open kitchen was important to us,” Ramirez says. “You can sit at the bar and watch the cooking; it's a natural gathering point. We focused on a design that is raw, minimal, and for everybody: dates, families, friends — come casual or come dressed up.”

The Pan-Latin menu draws on Ramirez’s upbringing and travels throughout the region, along with Spigner’s professional experience with Caribbean, Spanish, and Latin American flavors.

“Latin America is vast; my vision is to take it all in and present a concise statement of a broader culture — where you might not pinpoint a specific country, but rather a fusion of many in a single dish,” Spigner says.

This vision yields a unique menu spanning Latin America with subtle Spanish influences. The menu features shareable plates ranging from $20 to $40 and includes:

  • Gambas al Ajo Negro: Sautéed shrimp in a black garlic emulsion with charred okra and blistered tomatoes.
  • Costillas de Res Estofadas: Boneless beef ribs served with chimichurri crème fraîche, plantains, and charred zucchini.
  • Arroz con Pollo: Chicken confit over red rice, served with coconut milk collard greens and sauce africaine.
  • Panceta de Cerdo Estofada: Braised pork belly accompanied by chipotle-agave sweet potato puree and collard green chimichurri.

On weekdays, the restaurant offers a menu with items under $20, including sandwiches and smaller portions of main dishes. It’s designed for nearby business tenants, residents, and visitors to the Dallas Zoo and surrounding parks.

Brunch with live Latin jazz music takes places on Saturdays and Sundays from 11 am-3 pm. The brunch menu includes clam, chorizo, and avocado tostadas; ropa vieja; torrijas, which are similar to French toast; and a pork belly and pisto manchego Benedict.

The full bar serves specialty cocktails such as a Negroni verde, caipirinha, and espresso martinis using ingredients from neighbor Elevate Coffee. The beer selection celebrates all of Latin America rather than focusing solely on Mexico, the proprietors say. They feature representative brands from nearly every country for $7. They also pour Mexican Lager from nearby, newly opened Smittox Brewery.

Looking ahead, the team says they plan to host ticketed community events, including paella nights, pig roasts, and live music showcasing local cumbia, rock en español bands, and DJs.

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