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    Planet-friendly Tee Party

    New Dallas company spreads eco-awareness with catchy T-shirts

    Rachael Abrams
    Oct 23, 2014 | 1:39 pm

    Brent Martin is a man on a mission: to spread environmental awareness with his Dallas-based sustainable clothing brand, Mad Leaf.

    “A lot of people are not aware of eco-alternatives that are simple and extremely effective with helping the environment,” says Martin, who launched his company in July. “An important move to protect the eco-system is the increased use of organic cotton.”

    “We are hoping to bridge the gap between educated environmentalists and people who might not think of eco-options,” says Mad Leaf founder Brent Martin.

    For its T-shirts and accessories, Mad Leaf uses organic cotton combined with a durable polyester made with recycled plastic bottles. The result is a super-soft tee made in the U.S.A.

    Martin’s goal for Mad Leaf is to bring some fun into the eco conversation and for people to be proud of their clothing. “We are hoping to bridge the gap between educated environmentalists and people who might not think of eco-options,” he says.

    “Mad Leaf is the catalyst to disprove stereotypes regarding eco.”

    All T-shirts feature environmentally focused prints, including a “mad” leaf, a tiger composed of leaves, a beach scene featuring a guitar and a “raw by nature” slogan. Shirts are $25; ball caps are $27. Everything can be purchased online.

    Martin also supports Clothes4Souls, a nonprofit that donates used clothing and creates small businesses in poverty-stricken areas. One dollar from every shirt purchased is donated to Clothes4Souls.

    “I immediately made a connection with their team and felt their passion to aid others in need,” says Martin, who plans to help more nonprofits in the future through shirt campaigns.

    “We are continuously looking at new designs and future offerings; our goal is to move into more shirt cuts, casual wear and active wear,” he adds.

    Mad Leaf shirts are made from recycled plastic bottles and organic cotton.

    Mad Leaf T-shirt
    Mad Leaf Facebook
    Mad Leaf shirts are made from recycled plastic bottles and organic cotton.
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    Olfactory NYC
    Photo courtesy of Olfactory NYC
    This will be the brand's ninth location.

    Tom Ford once said, "There is no one-size-fits-all in fragrance, just as there is no one-size-fits-all in life." Dallasites will soon be able to put that into action when Olfactory NYC, a craft-your-own-scent chain, opens in Uptown's West Village.

    According to a release, the store will debut in October at 3699 McKinney Ave., #103A, two doors down from Van Leeuwen Ice Cream.

    This will be the first Texas location for the modern fragrance house, which offers in-store blending or curated sample kits by mail for customers to create their unique, personalized fragrance.

    The experience goes like this: First, customers choose a favorite from nine gender-neutral core fragrances. Then, with the help of a scent advisor, they layer in different accords to create a personalized blend. Guests get to choose their fragrance's bottle label color and hand-stamped label name before it’s created fresh in-store. All custom scents are available for under $100.

    For customers who can’t make it to these scent studios, the brand offers an "at-home" version of the custom experience. In addition to fragrances, Olfactory NYC offers body washes, lotions, and solid scent palettes in core scents, all of which are available online.

    The new location will be the brand’s ninth retail store and is part of a recent expansion from the original shop in New York City to Atlanta, Boston, Miami, and Washington D.C.

    “We look forward to welcoming Dallas into our quickly growing family of stores," says Olfactory NYC founder JJ Vittoria. "For us, retail is designed to create an experience that you can’t find anywhere else — it’s where our customers get to explore, play, and create a fragrance that feels deeply personal to them."

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