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    12 Hours in Marfa

    12 hours in Marfa: A whirlwind getaway to Texas' quirkiest town

    Tarra Gaines
    Dec 24, 2015 | 2:56 pm

    Most of us have done a weekend getaway to some fun destination, and recently, a 36-hours trip has been the go-to time period for a quick exploration. But can any place be experienced in just 12 hours? Is that enough time for even the most cursory introduction to any locale?

    This is the question I set out to answer when I received a very unusual invite: Dinner and a show of great contemporary art in Marfa, Texas.

    The invitation
    Kit and Ace, the men and women’s clothing line specializing in luxury casual wear, makes it a practice to host regular supper clubs for local creative types. With a store each in Austin, Dallas, and Houston, Kit and Ace thought it time for a Texas dinner party in one of the most creative and eclectic towns in the state, Marfa.

    The clothing line partnered with Rise, a Texas-based private-flight sharing company, to fly dinner guests to Marfa. If you too can hitch a ride on a private plane, 12 hours to discover Marfa becomes almost doable.

    Walking through art
    Stepping off the plane directly into that stark West Texas landscape, I understood why Donald Judd, the master 20th century Minimalist (though he resisted the term) became drawn to such infinite horizons. Judd pretty much put Marfa on the art map, and so his Chinati Foundation collection was the first stop of our pre-dinner tour.

    The museum, located on the former site of Fort D.A. Russell, felt like what would happen, and did, when a desert cavalry and air base gets invaded by modern art. Chinati was originally created to house large works of Judd, John Chamberlain, and Dan Flavin, but it also shows, outdoors and in the old army barracks, special exhibitions and permanent installations from artists like Caul Andre, Richard Long, and Claes Oldenburg and Coosje van Bruggen.

    I first walked through two huge artillery sheds housing Judd’s 100 untitled works in mill aluminum. The sunlight spilling through the enormous glass walls lit up the thick polished aluminum sculptures so they looked like giant boxes within boxes of blazing silver.

    We were soon drawn out into the West Texas air to play in the light and shadows of Judd’s immense rectangular concrete structures that make a kind of border between Chinati and the rest of the world. The works, which Judd produced in the early 1980s, seemed somehow both ancient and new, like I was reaching out to touch some Minimalist Stonehenge.

    The streets of Marfa
    We next hit Ballroom Marfa, a 1920s dancehall converted into a visual and performing arts space. I felt an affinity to the current exhibition, Äppärät, a group show inspired by Gary Shteyngart’s 2010 comic dystopian novel, Super Sad True Love Story, because I had interviewed the author a few years ago. Then it was on to Marfa Contemporary for another exhibition.

    I don’t know if it’s all back to Judd’s influence, but the art spaces of Marfa appeared to love clean, white walls and lots of room between works.

    After our scheduled gallery and museum viewing, it was nice to have a little time to meander through the quiet downtown streets. I wandered into the Marfa Book Company Shop, warmed up with some delicious hot chocolate from the Do Your Thing coffeehouse, and happened upon the historic Hotel Paisano where the crew lived during the filming of Giant. (Downtown Marfa is so concentrated with amazing art, history, and architecture, it’s pretty easy to happen upon something famous or iconic on every block.)

    Dinner in the desert
    The fall twilight soon called us onto the main course of this taste of Marfa, the supper club. Even dinner had a funky vibe, an elegant, catered affair (by Marfa Table) in a tent at El Cosmico, the 21-acre nomadic hotel and campground. Overnight guests can bring a tent or rent a tepee, trailer, or yurt for the night. I’ve never had such a campground-chic dining experience.

    The table conversation, spurred on by the Kit and Ace Real Talk Cards was none too shabby either, with Rise founder Nick Kennedy and Livestrong CEO Chandini Portteus among the guests.

    After dinner, it was time to head back home. As we once again took to the air and I gazed out the plane window into the night looking for those mysterious Marfa lights, I realized my trip had taught me an important lesson: While 12 hours will give you an enticing taste of a town, it’s not quite enough to truly savor it.

    Walking in the steps of giants, or specifically the cast of Giant, at Hotel Paisano.

    Marfa, TX/Hotel Paisano
    Photo by Tarra Gaines
    Walking in the steps of giants, or specifically the cast of Giant, at Hotel Paisano.
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    schedule your pto

    'Hidden gem' Texas city soars onto 2026 top travel destinations list

    Amber Heckler
    Dec 23, 2025 | 3:57 pm
    Downtown El Paso, Texas
    Photo by Grace Estrada on Unsplash
    El Paso was named one of the "Rising Star Destinations" to book for a vacation in 2026.

    A new 2026 Travel Trends Forecast from vacation rental marketplace HomeToGo has unveiled the top U.S. cities that are on travelers' minds for the next year, and one unsuspecting far West Texas city was included on the list: El Paso.

    El Paso was named one of six most sought-after "Rising Star Destinations" in the Southwest and Mountain West regions. Search trends revealed traveler interest in El Paso skyrocketed 191 percent year-over-year, with vacationers pining after "desert landscapes" and "frontier-style towns with modern Western flair."

    To determine where travelers are planning on booking their 2026 vacations, HomeToGo surveyed 1,000 American adults from November 26-28, 2025 to discover which locales offer "both affordability and under-the-radar appeal." Search interest and price insights were based on observed searches executed via HomeToGo's website from August 1-November 15, 2025, with a check-in date during 2026.

    The reports findings show the vacation accommodations in El Paso cost a median $62.21 per night, earning the city a reputation for being more affordable than Texas' major cities like Dallas or Houston. HomeToGo also said travelers are "increasingly turning to smaller [Southwestern] towns" to find accommodations rather than booking a stay at a large resort.

    Additionally, younger travelers like Gen Zers and Millennials are driving the shift toward these hidden gem destinations after collecting inspiration from social media sites like Instagram and TikTok.

    "Western destinations are seeing a rise in interest, fueled by a broader cultural moment that has placed such locations firmly in the spotlight," the report's author wrote. "In 2025, artists such as Beyoncé and Sabrina Carpenter brought fresh takes on the visual language of country music firmly into the mainstream, with this movement further amplified across social media platforms."

    There's plenty to do in the self-proclaimed "Sun City," such as hiking in Franklin Mountains State Park or Guadalupe Mountains National Park, visiting local museums, and much more.

    Other top "Neo-Western Revival" destinations to visit in 2026 include:

    • Marana, Arizona
    • Cañon City, Colorado
    • Yucca Valley, California
    • Queen Creek, Arizona
    • Bisbee, Arizona
    "According to the survey findings, 76 percent of U.S. travelers plan to go on vacation in 2026, with over a quarter (26 percent) actively booking longer and more extravagant breaks," the report said. "Fifty-seven percent plan to spend more on vacations in comparison to 2025, indicating that the appetite for travel is clearly growing."
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