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    News with a twist

    NPR's Peter Sagal reveals the magic formula behind the hilarity of Wait Wait Don't Tell Me

    Alex Bentley
    Feb 5, 2013 | 3:00 pm

    In its 43-year existence, National Public Radio has earned a reputation for providing a variety of quality, if somewhat dry, radio programming. But one of its premier institutions, the news quiz Wait Wait Don't Tell Me, challenges that stuffy distinction by giving a rundown of the week's news in a manner that manages to be funny, informative and bawdy all at the same time.

    The show usually broadcasts from its home in Chicago, but occasionally it goes on the road, as it will this week when it stops by the Winspear Opera House February 7. This is the show's second visit to Dallas, and Dallas native Erykah Badu joins the program for its "Not My Job" segment. But if you were thinking about getting a ticket, you're too late: The show's been sold out for months.

    “[A live audience] will boo and hiss and stare at us and throw things at us, and we’ll know we’ve gone too far,” Sagal says.

    Host Peter Sagal sat down with CultureMap to talk about the show's popularity and how panelists — which this week include Paula Poundstone, Tom Bodett and Kyrie O'Connor — prepare for the show.

    CultureMap: Wait Wait Don’t Tell Me has been on the air for 15 years now. Why do you think it’s remained so popular?

    Peter Sagal: When we started the show, we sort of made an existential choice not to tailor it to what we thought the audience would like. Astoundingly, enough people find what we find funny to be funny. And when we write our show, we’ve always said, “What’s funny? What makes us laugh?” And if something makes us laugh, we’ll broadcast it.

    CM: Along those lines, you all can get relatively risqué. Where do you draw the line?

    Sagal: One of the things that’s really helped us with that is a live audience. When we were doing the show in a studio with no live audience, we were guessing what people would find objectionable.

    Now we do it in front of a live audience, so we know. So they’ll boo and hiss and stare at us and throw things at us, and we’ll know we’ve gone too far and we don’t broadcast it.

    But the other advantage we have is if we do something we love that really annoys the audience, and they go, “Boo! Hiss! I can’t believe you did that!" Sometimes we’ll go ahead and broadcast that so the people listening at home will know that we got punished for it, so it’s okay. It’ll go by because we got our just desserts. It’s all right.

    “Paula Poundstone is by far our most beloved panelist. She’s more beloved than I am, which is kind of annoying,” Sagal says.

    CM: Whom do you think people would choose as the most popular panelist or panelists?

    Sagal: That’s easy. It’s Paula Poundstone. I apologize to all our other panelists, all of whom are amazingly talented and funny and witty, but we just know from listener mail response that Paula is by far our most beloved. She’s more beloved than I am, which is kind of annoying. I can just tell when the panelists are introduced to a live audience, when Paula doesn’t come running out on stage, people go, “Oh, well.”

    CM: Are panelists ever given a heads-up on what questions or topics to expect, or are they truly flying by the seat of their pants?

    Sagal: No, they never do. We tried once to warn them, and they rebelled. The theory being, “Hey, if you know that we’re going to ask you a question about this, then you will be able to prepare really funny stuff about it.” And they said, “No, we want to be spontaneous.”

    I generally think that is one of the appeals of our show and one of the reasons we can stand out in a crowd of people who are making fun of the week’s news. When I ask the panelists a question, they don’t know what the answer is. So their reactions to it — their guesses, their riffing on it — is all real and in the moment.

    CM: For your “Not My Job” segment, you draw from a wide range of fields. Is there any rhyme or reason behind whom you choose?

    Sagal: There are three factors. First of all, it’s whoever is willing to come on the show. That’s the first circle of the Venn diagram. The second circle is people who I and/or the staff of the show are genuinely interested in and want to talk to. The other circle, which we’re trying to expand, is just people who would be really interesting to hear from in the context of our show.

    Maybe one of the best examples of this is a guy named Jack Gantos; it’s one of my very favorite interviews ever. Jack Gantos is a well-known children’s author. He came on the show and told the funniest extended story you could possibly imagine, about being arrested on federal drug charges.

    And so all these people who might have known or didn’t know who he was encountered this guy telling this hilariously bizarre story — true story — that they never would have heard otherwise. And I love to do that. I love to expose people who are well known or have a public position in a different way than the public knows.

    “Gene Simmons sucked up all our horrible interview karma in one disastrous conversation, and we haven’t had to deal with it since,” Sagal says.

    CM: How many dud guests have you had over the years?

    Sagal: We have been very, very fortunate in that we’ve had very, very few dud guests. I don’t know why that is. It might be because in most cases when anybody comes on the show, they’re the kind of person who’s willing to go along with us.

    But in terms of really awful interviews, one takes the cake, and that was Gene Simmons. He sucked up all our horrible interview karma in one disastrous conversation, and we haven’t had to deal with it ever since.

    CM: For people here in Dallas, do you find your traveling shows to be all that different from the ones you have in Chicago?

    Sagal: Back in the day, when we were doing most of our shows in the studio, the road shows were the only live shows we did, so they were huge events. Now it’s less different because we do every show in front of a live audience, but it’s still different, mainly because the venues tend to be larger. Our home theater has around 500-600 people in it when it’s full. We’re playing the Winspear Opera House, which is a couple thousand, so that’s different.

    We’re all hams — huge, enormous Virginia hams, especially [announcer and scorekeeper] Carl Kasell. We’ll tend to go out of our way to get audiences to make noises indicating amusement. We’re like dolphins jumping for herring to get laughs, and if there’s a lot of people, we jump higher. I like to think our live shows tend to rise to the occasion.

    CM: The show in Dallas is sold out. Does it surprise you that so many people want to see the show live?

    Sagal: One of my favorite stories is from when we played the Paramount Theatre in Seattle a couple years ago. It’s one of the big rock venues in town. One of the stagehands came up to one of my producers and said, “Who the hell are you guys?” The line was down the block to get in and he was like, “I’ve never seen it like this!”

    And it’s weird. We’re sort of this weird, cult thing. You either know us and like us or you’ve never heard of us. There’s really no awareness of us in the world except for people who listen to us. So when we show up, people come out of the woodwork. What can I tell you? Public radio listeners love the opportunity to get out.

    Erykah Badu is the guest on this week's Wait Wait Don't Tell Me.

     
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    Dudes Doing Things

    Behind-the-scenes look at the Dude Perfect media empire in Frisco

    Associated Press
    Apr 21, 2025 | 5:12 pm
    Dude Perfect
    Dude Perfect
    Dude Perfect

    The five buddies who now comprise Dude Perfect had no intention of creating a brand or even a business 16 years ago when they started making a video of basketball trick shots while they were attending Texas A&M.

    “My dad would say we were procrastinating studying for finals at that time, which he is 100 percent correct,” said Coby Cotton, whose twin brother Cory is also part of the group. “We were just having fun, and that’s one thing that I am grateful to say has continued.”

    When they posted that first video on YouTube in April 2009, the nearly 3 1/2-minute clip was just a way to share with family and friends what they were doing on an $80 portable basketball rim they bought for the backyard.

    Things have expanded far beyond that small circle. And the tricks got much bigger, like the world record shot made from 856 feet high in Las Vegas two summers ago on the third day of attempts.

    Dude Perfect now has more than 61 million subscribers on YouTube, with 482 videos that have gotten more than 18.5 billion total views. An "Average Dude vs. Steph Curry" video did 16 million views just four months ago.

    The group’s family-friendly content has gone beyond just basketball shots and is big business, among the top 1 percent of channels on the second most-viewed website in the world.

    Professional athletes, celebrities and musicians want to be part of their productions, both short form and longer videos. Among those who have taken part in recent Dude Perfect projects are Tom Brady, Caitlin Clark, and Paul Skenes; the pitcher was blindfolded when he struck out 6-foot-6 Cody Jones, the DP member known as “Tall Guy.”

    Dude Perfect dudesDude Perfect dudes: twins Coby & Cory Cotton, sandwiching Garret Hilbert, Tyler Toney, and Cody Jones.Dude Perfect

    The group last year hired its first CEO after acquiring at least $100 million in capital from a private investment firm. There are plans for a Dude Perfect theme park, and earlier this year the group opened a new headquarters. The facility located in a North Texas warehouse district includes a full basketball court with moving rims on one wall, half a football field with a regulation goalpost, a pickleball court, a putting area, a hidden candy vault and room for expansion to include experiences for fans.

    “A sports lover’s Barbie dreamhouse” is how new CEO Andrew Yaffe described the 80,000-square-foot facility.

    “If you ask the guys what they intended in 2009, I don’t know that this would have been in their wildest dreams,” said Yaffe, who previously was a senior NBA executive overseeing the league’s social, digital and original content. “We think about this is what a media company looks like in 2025. And it’s really exciting to think about what that can be in 2030 or 2035.”

    More than trick shots
    Dude Perfect has evolved from that original video shot with a single camera into successful content creators, with a mix of sports and comedy that is more than just basketball shots. The group will embark on another live tour later this year.

    There have been nearly 50 episodes of “Overtime” since 2018, a variety show usually around 25 minutes with a variety of segments and often special guests. Curry in that recent episode took part in a 3-point shooting contest using a football, Frisbee, pickle ball and soccer ball before finally a basketball.

    There are occasional videos such as “All Sports Golf Battle” when on a course without actual golf clubs, including once at Augusta National when Bryson DeChambeau used items like a tennis racket, Frisbee and pool stick. “Stereotype” videos poke fun at any number of groups or events.

    “They’ve built a media empire that brings families together, whether it’s trick shots, epic challenges, live events or experiences that truly redefine what it means to connect with fans,” said Brian Albert, who leads Google’s US YouTube video deals and creative teams. “They are creator trailblazers.”

    Safe for families
    Even before each of the Dudes became fathers — there are now 16 children ages 10 and under between them, and another on the way — they wanted to be one of the world’s most trusted brands for families to enjoy together.

    “Early on, we met through some Bible studies and so we knew we weren’t going to cuss in our videos, we weren’t going to have alcohol promotion,” Jones said. “Early on, it actually hurt our brand because people were going to YouTube in order to kind of have that wild side of things. And since, it’s only helped because we’ve become brand safe.”

    Tyler Toney, the bearded Dude often front-and-center in videos, said that is the best thing they hear from parents.

    “But it wasn’t until we had our own kids where we’ll be up here at the office filming and then I go home and now I’m on my TV at home and my boys are watching,” Toney said. “I get to hear myself a lot and it gets old, and I apologize now to all the parents for how loud we are in a lot of the videos. But it’s cool to see that even in our families the importance of that, having that quality entertainment that we can enjoy with our own kids.”

    For the record books
    Dude Perfect’s first record for longest shot came from the third deck of Texas A&M’s football stadium in the fall of 2009. That came months after the initial video of trick shots, which had been followed by one they did at a Christian-based camp that summer.

    They made a shot from atop the 561-foot tall Reunion Tower in Dallas in 2014, a record then broken by another group before Dude Perfect reclaimed it in Las Vegas.

    “We’re not hoping to have to improve on the world’s highest shot from The Strat in Vegas any time soon,” Coby Cotton said. “That was an exhausting experience.”

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