SXSW Gets Artsy

First look at 5 cool art installations on display during SXSW 2017

SXSW Art Program 2017 Optic Obscura by Raum Industries
Rendering courtesy of SXSW
SXSW Art Program 2017 Infinity Room by Refik Anadol
Photo courtesy of SXSW
SXSW Art Program 2017 Toki series #02 by Akinori Goto
Rendering courtesy of SXSW
SXSW Art Program 2017 TRIPH by Circus Family
Rendering courtesy of SXSW

Every year Austin's SXSW adds new layers of experience, and 2017 is no exception. The first-ever SXSW Art Program kicks off in March with five immersive installations and a slew of design-centric programming.

"Art and design has always been central to the SXSW ethos, and we have quickly become a recognized platform for visual artists to showcase art installations and connect with filmmakers, musicians, and technologists," says Hugh Forrest, chief programming officer, in a release. "The Art Program is the first time we have formalized the program and sought leading artists to design specific installations that we know will resonate with SXSW audiences."

The official SXSW Art Team, along with a board of artsy advisors, has also curated a lineup of movie screenings and in-depth panels under the festival's spirit of convergence. Topics include neuroscience, museums, political protest, theater, science fiction, the Muppets, even space sculptures.

The installations will be on view throughout Austin during SXSW 2017, which takes place March 10-19. Get a sneak peek of the work here.


Optic Obscura by Raum Industries
You are the part of the art when you visit Optic Obscura. Viewers are encouraged to interface with the installation, which causes the hanging grid of colorful lights to form new images.

Infinity Room by Refik Anadol
Anadol's installation uses film projection to turn walls and floors into a three-dimensional wonderland of light.

NeuroSpeculative AfroFeminism NSAF Not Safe as Fuck by Hyphen-Labs
Ashley Baccus-Clark, Carmen Aguilar y Wedge, Ece Tankal, and Nitzan Bartov — all women of color — are the masterminds behind a virtual reality experience that turns us into patients at a "neurocosmetology lab."

Toki - series #02 by Akinori Goto
Imagine a dancer's fluidity projected on a physical object. That's what you'll see when you check out Toki, a mesh sculpture that serves as a canvas for movement.

TRIPH by Circus Family
TRIPH is another explorative project that invites visitors to influence the array of colors and sounds "to create a new way of experiencing a story."