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    Readers are Leaders

    Deep Vellum Publishing founder gets people to think about literature in a new way

    Kendall Morgan
    kendall Morgan
    Mar 17, 2015 | 5:09 pm

    New York may be the center of the publishing universe, but not if Deep Vellum founder Will Evans has anything to do with it. Evans has ambitious plans for our city’s role in the literary landscape, even if he ended up here more or less accidentally.

    “To be fair, I didn’t choose Dallas, Dallas chose me,” he explains. “My wife got a job here, so we moved in 2013. I created Deep Vellum around what Dallas has and doesn’t have: There’s a great arts community, and it’s not tapped out.

    “The digital revolution has changed how we read and find out about stuff,” Will Evans says. “You can live in a place like Dallas and be part of the conversation.”

    “It’s the future of publishing to be in a decentralized place. The digital revolution has changed how we read and find out about stuff. You can live in a place like Dallas and be part of the conversation.”

    With a mission of publishing international literature in English translation, Evans was drawn to UTD’s literary translations program, one of the best in the country. SMU’s Dedman College of Humanities and Sciences dean Thomas DiPiero is also “a big supporter of translations,” according to Evans, assuring there will be plenty of home-grown talent emerging in the next few years to work with Evans’ stable of authors.

    Deep Vellum introduced its first volume, Texas: The Great Theft by Carmen Boullosa, last December, and the house has a chock-full roster coming out this spring and summer, led by its second published book, The Art of Flight, by legendary Mexican author Sergio Pitol. One of the most prominent, influential and awarded authors in the Spanish-speaking world, Pitol has nonetheless never been translated into English — until now. The Art of Flight is the first in a trilogy of the author’s works that Deep Vellum will release.

    Events like March 18’s Art of Flight release party led by translator George Henson at Wild Detectives, Evans’ GalleryLab talk on translation and interpretive art the following night at Nasher Sculpture Center, and a reading with Icelandic author (and former Reykjavik mayor) Jón Gnarr at the Detectives in mid-April are just a few of the ways Evans hopes to engage the local literary community.

    “How many people read 50 Shades of Grey? Smart people, people I respect — that book doesn’t have any qualitative value at all,” says Evans. “There’s been an insular trend in culture, and the lack of reading in translations is emblematic of that.

    “Having cool events, getting people to read books and realize they’re part of their lives locally — it’s really amazing to try and get people to think about literature in a new way.”

    Deep Vellum Publishing founder Will Evans.

    Deep Vellum Publishing founder Will Evans
    Photo by Lindsey Miller
    Deep Vellum Publishing founder Will Evans.
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    All Eyes on Them

    Dallas alt hip-hop group wins prestigious Tiny Desk Contest by NPR

    Brianna Caleri
    May 13, 2026 | 3:00 pm
    Cure for Paranoia
    Cure for Paranoia/Facebook
    As winners of the Tiny Desk Contest, Cure for Paranoia will record their own Tiny Desk concert and go on tour.

    Few live recording studios or musical web series have the cultural sway of NPR's Tiny Desk, and a Dallas band is poised to make an impactful debut: Cure For Paranoia, an alternative hip-hop project by rapper Cameron McCloud and producers Tomahawk Jonez and Jay Analo, has won the high-stakes annual Tiny Desk Contest for 2026.

    They'll record their official Tiny Desk show "soon," the announcement by NPR says.

    Winning the concert also means Cure for Paranoia is going on tour. The only Texas stop will be at Emo's Austin on June 24.

    Tiny Desk is known for platforming both niche and majorly successful artists — NPR posted a new Foo Fighters set on YouTube on May 13 — for stripped-down sets that are literally played behind former All Things Considered director Bob Boilen's old desk. (Fun fact for Texans: Tiny Desk was created because folk artist Laura Gibson was disappointed with the sound at her South by Southwest show in Austin in 2008, and she wanted a redo.)

    Most artists who appear on Tiny Desk more than 15 years later are already well-known, at least in their specific circles. But the Tiny Desk Contest, which launched in 2015, helps a growing group of newer, unsigned artists get their foot in the door. Contestants record one video of them performing a single song behind a desk, and a jury of radio staff and musicians chooses their favorite.

    In their audition video, Cure for Paranoia gathered 11 musicians around a truly tiny desk and in front of downtown Dallas' iconic gigantic eyeball sculpture. They played the song "No Brainer," a frenetic track that starts with clever boasts and becomes a criticism of racism in the United States.

    McCloud, a pre-school teacher, is known independently of Cure for Paranoia for rapping to his social media following about politics and current events. Some of those lyrics made it into "No Brainer." He says he started the group because he found that music was more helpful than medication for coping with bipolar depression and paranoid schizophrenia.

    Alex Marrero, host of the Austin-based KUTX show Horizontes, was one of the judges this year. He was impressed with the visuals in Cure for Paranoia's audition.

    “When this popped up, I immediately felt something different," he wrote in a blurb for the announcement. "It just jumped out. The visuals were super cool and creative, BUT I could still totally envision them bringing the heat behind the Desk.”

    Madison McFerrin, jazz vocalist and daughter of the famous singer Bobby McFerrin, was one of the musical judges.

    "Cure For Paranoia’s energy is infectious, fresh and distinctly theirs — exactly what you want in a Contest winner!" she wrote.

    McCloud's post on Instagram announcing the group's win has only been up for three hours at the time of this article's publication, and it already has more than 8,000 likes. The YouTube audition has garnered 74,000 views.

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