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    Your Way on the Highway

    New ride-share app is out to change how people get around Dallas

    CultureMap Create
    May 9, 2019 | 12:45 pm

    Ride-sharing has become a daily part of Dallasites' lives, with the phrases "I'll just Uber" and "let me catch a Lyft" regularly popping up in conversation. But just as these apps changed how we get around (and not worry about parking or valet), another new company is out to improve the on-demand experience.

    Alto, which recently debuted in Dallas with plans to expand, has a safer, more consistent approach to hailing a ride. Its fleet of new SUVs is driven by employees who receive salaries and benefits, and you as the rider are completely in control of the experience.

    "People often ask us how we're different, and it's simple," says CEO Will Coleman. "It boils down to three things: safety, consistency, and hospitality."

    Here are a few other way it's different from the rest:

    Safety
    Alto's founders know that riders want to be secure above all else. They've found that women are half as likely as men to use ride-share apps, and 75 percent of the women who don't use them say it's because of safety.

    So with Alto, not only are the drivers carefully selected, vetted, and trained, but each company-owned and five-star safety-rated car is branded with the Alto logo so you can be sure you're stepping into the right vehicle (it will also light up upon arrival). Cloud-based cameras capture both interior and exterior video, so there's a record of each ride for everyone's peace of mind.

    Experience
    Want a quiet ride or hoping to get some work done during the trip? Let your driver know with a push of the "do not disturb" button. In-app lighting, temperature, and music controls are also at your fingertips, meaning you set the ride's vibe. Each Alto car is also stocked with bottled water and umbrellas for your convenience.

    Wait time
    Since Alto itself is in charge of the cars, rather than individual drivers who may or may not be nearby, it makes sure the fleet is strategically spread out across the city. This results in a consistent wait time of 10-15 minutes each ride — no more sprinting out the restaurant before your driver zooms away or endlessly waiting for a car that may never show.

    Pricing
    You might have noticed that consistency is Alto's theme, and that extends to its payment options. It costs $12.95 per month to access the service, which then unlocks fares that are 30-50 percent lower and per-ride pricing that never surges. Membership size is carefully controlled so that you always receive the highest level of personal service and amenities.

    "When it comes to ride-sharing, your safety should be a given and your in-car experience should matter," says CCO Alex Halbardier. "We want people to start expecting more."

    Download the Alto app today for either iPhone or Android, and get ready to ride.

    It's a different way to ride.

    Alto ride-sharing
    Photo courtesy of Alto
    It's a different way to ride.
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    Making a Splash

    Popular Dallas-area lake launches 5 new paddling trails this summer

    Amber Heckler
    Jun 24, 2026 | 1:30 pm
    Paddling on Lewisville Lake
    Photo courtesy of TPWD
    Lewisville Lake's new paddling trails open June 25.

    Texas' hot summer temperatures are much more bearable with a day spent on the water, and Texas Parks and Wildlife Department (TPWD) is making a splash with five cool new paddling trails opening at a popular Dallas-area lake this week.

    Lewisville Lake's new Highland Village Paddling Trails officially launch Thursday, June 25, with a public grand opening ceremony slated for 11 am at Lakeside Community Park (707 Highland Village Rd.).

    The new trails boast eight miles of paddling adventures for visitors to explore. Multiple access points are available throughout the Hickory Creek Arm of the lake, at Marauder Park, Pilot Knoll Park, Sunset Point Park, Lakeside Community Park, and Copperas Branch Park.

    The trails range in length from a short half-mile trip to a full 3.4-mile loop, and TPWD notes that trails can be combined for even longer excursions. Padders can plan trips from a half hour to a half day, depending on the route, length, water levels, wind speed, and time spent observing the surroundings.

    Map of the Hickory Creek Arm trails on Lewisville Lake There are five access points to the new Lewisville Lake paddling trails.Courtesy of Texas Parks and Wildlife Department

    Anglers will encounter largemouth bass, channel catfish, crappie, white bass, and striped bass during their fishing trip, while birdwatchers will find a variety of fowl on the lake, such as great blue herons, great egrets, mallards, swallows, and belted kingfishers. Eagle-eyed visitors might also catch turtles swimming in the water or sunning nearby.

    "TPWD is excited about the addition of the Highland Village Paddling Trails on the Hickory Creek Arm of Lewisville Lake," said Shelly Plante, nature tourism manager for TPWD in a release. "Paddlers will have plenty of options for loops and one-way trails, along with opportunities to fish and view wildlife on this beautiful section of the lake."

    The five new Lewisville Lake trails bring the total number of Texas Paddling Trails to 96 statewide. Explore more about the new trails on the Texas Parks and Wildlife website.

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