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    Dirk News

    City of Dallas gives Mavericks legend Dirk Nowitzki a street of his own

    Teresa Gubbins
    Oct 29, 2019 | 4:56 pm
    Dirk Nowitzki Celebrity Heroes Baseball Game 2018
    Dirk Nowitzski, at the 2018 Celebrity Heroes baseball game - the greatest Maverick of all time.
    Photo by Brandon Colston Photography

    Come rain or shine, the city will name a street after Dirk.

    On Wednesday, October 30 the city of Dallas, in partnership with The Dirk Nowitzki Foundation and the Dallas Mavericks, will host a street naming ceremony to unveil the new "Nowitzki Way," and honor Dirk Nowitzki’s 21-year NBA career and contributions to Dallas.

    The ceremony will be held outside American Airlines Center at 12 noon in Victory Plaza, and is open to the public. Dirk fans who wish to attend can arrive as early as 7 am. That means no camping out overnight.

    Free parking will be available in the Lexus parking garage at 2620 N. Houston St.

    There'll be dignitaries on hand to oversee the ceremony including Dallas Mayor Eric Johnson, Mavericks Team owner Mark Cuban, Mavericks head coach Rick Carlisle, Nowitzki, Mavericks players, and "other special dignitaries" that for now remain unnamed.

    The idea came from Mayor Pro Tem Adam Medrano, who is a longtime Mavericks fan. In September, the Dallas City Council unanimously approved the renaming of Olive Street, between North Field Street and Victory Avenue, to Nowitzki Way.

    In a statement, Mayor Johnson calls Nowitzki the greatest Maverick of all time.

    "Since he came to Dallas from Germany more than two decades ago, Dirk has made a tremendous impact on our city," Johnson says. "His work ethic and his play on the court were legendary, and his philanthropic efforts continue to be sublime. It is fitting that we are renaming a street to honor him both as a person and as the greatest Maverick of all time."

    Nowitzki calls it a huge honor, saying, "This city has given me much more than I could have ever imagined, and I will forever be grateful," he says.

    If there is rain or inclement weather, the ceremony will be held inside the American Airlines Center.

    And if you can't make it, do not despair: They'll air it live on the City of Dallas' cable access channel, the City's Facebook page, and livestream at dallascityhall.com.

    downtown
    news/city-life

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    In the spotlight

    Dallas stars as one of the 10 best cities for filmmakers in 2026

    Amber Heckler
    Feb 25, 2026 | 11:24 am
    Filmmaking, best places to live and work as a moviemaker
    Photo by Anastase Maragos on Unsplash
    Dallas has made its debut in the top 10 best cities for filmmakers.

    Dallas has just snapped up new recognition as the No. 7 best place to live and work as a filmmaker in North America.

    Dallas made its top-10 debut on MovieMaker Magazine's annual report, "The Best Places to Live and Work as a Moviemaker in 2026."

    The city was snubbed entirely in the magazine's 2025 list, but previously ranked as the 25th best place to live and work as a filmmaker in 2024 and 20th in 2023.

    The annual list ranks the best cities in the U.S. and Canada for individuals to live while working in the film industry, based on production spending, tax incentives, cost of living, the prevalence of "local film scenes," and additional factors. The list is divided into two categories: 25 big cities and 10 smaller cities or towns.

    The final list of highlighted cities are the places where the publication believes filmmakers "have the best chance of both succeeding in the famously difficult entertainment industry, and making [their] own art."

    Dallas' eye-catching skyline, public art displays, and its "vast green spaces" are just a few of the attributes that make it an appealing place for filmmakers to thrive, but MovieMaker also noted that Dallas' film scene has "always been about commerce as much as art."

    "In addition to hosting many of the same Taylor Sheridan productions as nearby Fort Worth, including Landman and The Madison, it also does brisk business with commercials for a bevy of major brands," the report said. "The state’s grant rebate of up to 31 percent is a major boon, as is Dallas’ deep crew base: Seasoned crew members go back to the days of Walker, Texas Ranger and the soapy classic Dallas."

    The report gave a special shout-out to The Dallas Film Commission and its free production assistant bootcamp, which first launched in July 2025 in partnership with Pegasus Media Project. The commission also supports and collaborates with film schools, unions, local organizations, and festivals like the Dallas International Film Festival, Oak Cliff Film Festival, and more.

    Dallas edged out neighboring Fort Worth, which ranked as the 12th best place to live and work as a moviemaker in 2026, up seven spots from its 2025 ranking. MovieMaker said Yellowstone director and honorary Fort Worth resident Taylor Sheridan is to thank for Cowtown's jump in the report. Sheridan has shot many of his TV shows in North Texas, such as Landman; Special Ops: Lioness; 1883; and a new anticipated Yellowstone spinoff called The Madison, which will premiere on March 14, 2026.

    "SGS Studios, which Sheridan founded, recently partnered on a new 450,000-square foot production campus at Fort Worth’s 27,000-acre AllianceTexas development," the report said.

    Elsewhere in Texas, Austin was named the No. 5 best place to live and work as a filmmaker in North America, Houston ranked 10th, San Antonio appeared as No. 14, and El Paso landed at No. 25 on the list.

    filmmakingdallasmoviemaker magazinerankingscity lifeentertainment
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