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Opt for Optimism

Frost Bank warms hearts and cold noses at Community Beer Co.'s pup event

Frost Bank warms hearts and cold noses at Community Beer's pup event

By CultureMap Create
Dec 20, 2018, 12:43 pm
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Slideshow
Frost pop-up at Community Beer
Dallas Pets Alive adoptions are 75 percent off through December. Photo by Katie Stout
Frost pop-up at Community Beer
Frost Bank handed out cash cards so people could pay it forward. Photo by Katie Stout
Frost pop-up at Community Beer
Guests of both the two- and four-legged variety had a great time at Community Beer Co. Photo by Katie Stout
Frost pop-up at Community Beer
The brewery and nonprofit partner often on adoption events. Photo by Katie Stout
Frost pop-up at Community Beer
Many guests used their cash cards to pay the entrance fee of those behind them. Photo by Katie Stout
Frost pop-up at Community Beer
Frost pop-up at Community Beer
Frost pop-up at Community Beer
Frost pop-up at Community Beer
Frost pop-up at Community Beer

What's better than dogs and beer? Nothing, but free stuff and the spirit of optimism sure come close. CultureMap and Frost Bank recently stopped by Community Beer Co., where Dallas Pets Alive was hosting an adoption event to hand out cool swag and Frost cash cards.

The Frost cash cards were distributed with the intent to #frostitforward and do a nice deed for someone else. Upon receiving their cash cards, many attendees expressed their intent to purchase blankets, dog beds, leashes, and other goods needed by Dallas Pets Alive to help keep animals out of kill shelters and find loving forever homes.

Others held onto their cash cards only long enough to pay the entrance fee for those arriving behind them, and who hopefully left with their new four-legged best friend. For the month of December, adoption fees for Dallas Pets Alive are 75 percent off.

This festive, furry visit was the latest in a series of pop-ups that are helping Dallasites show generosity and spread optimism. It's all part of CultureMap's partnership with Frost Bank and in celebration of our comprehensive CultureMap Charity Guide, which is your one-stop destination for area nonprofits and charities.

CultureMap and Frost Bank will be hosting more pop-ups in 2019, surprising and delighting folks across the state. Want to know where we might show up next? Follow along on Instagram and Twitter for hints about our next stop.

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