put it on santa's amex

Well-to-do Dallas suburb lands on top-10 list of holiday big spenders

Flower Mound residents looove to do up the holidays.

It looks like Santa Claus is going to be competing with residents in Flower Mound to see who brings the most lavish holiday gifts this year.

Festive Flo-Mo ranked No. 7 in WalletHub's annual report on U.S. cities with the biggest holiday budgets in 2024.

Residents in this well-to-do Dallas suburb are expected to spend $3,541 on their Christmas gifts this year. That's up a tad from the $3,485 they were projected to spend in the 2023 ranking when the city ranked No. 5.

The U.S. Census Bureau says that Flower Mound's estimated population of 79,445 had a median household income of $154,471 in 2023. No wonder they have the extra cash to spare.

Flower Mound consistently makes the list of the top 10 U.S. cities with the biggest holiday spenders, outshining its nearby neighbor Frisco, which took a precarious drop this year from their previous high ranking of No. 3 in 2023.

They've now fallen off the top-10 list altogether. The average holiday budget in Frisco is still an exorbitant amount – $3,412 – but that only garnered the city No. 11 in the overall ranking out of 558 U.S. cities. You gotta spend to stay on top.

The No. 1 city in the U.S. for biggest holiday spenders in 2024 is Newton, Massachusetts, a wealthy suburb right outside of Boston, where the median income measured in 2022 was $176,373. Slots 2 through 5 were all cities in California's Silicon Valley: Sunnyvale, Palo Alto, Mountain View, and Milpitas.

Seven additional North Texas cities landed in this year's top 100 biggest holiday budgets, including:

No. 18 – Allen ($3,070)
No. 32 – Plano ($2,658)
No. 45 – North Richland Hills ($2,484)
No. 52 – McKinney ($2,386)
No. 76 – Richardson ($1,980)
No. 81 – Carrollton ($1,932)
No. 92 – Lewisville ($1,848)

Meanwhile, Dallas landed at No. 213 this year with an average holiday budget of $1,406, and Fort Worth ranked No. 359 with a budget of $1,082.

Each year, WalletHub calculates the maximum holiday budget for over 550 U.S. cities "to help consumers avoid post-holiday regret," the website says. The study factors in income, age of the population, and other financial indicators such as debt-to-income ratio, monthly-income-to monthly-expenses ratio, and savings-to-monthly-expenses ratio.

Whether a Dallasite's holiday budget is under $200 or more than $1,000, it's better to prioritize remaining within that budget instead of racking up the credit card bill, according to WalletHub analyst Chip Lupo.

"There are plenty of ways to enjoy the holidays and show you care without spending much money, like hosting potlucks or giving handmade gifts," said Lupo.

Other Texas cities that made it into the top 100 are:

No. 13 – The Woodlands ($3,395)
No. 15 – Sugar Land ($3,214)
No. 23 – Cedar Park ($2,930)
No. 25 – League City ($2,897)
No. 39 – Round Rock ($2,538)
No. 60 – Pearland ($2,223)
No. 87 – Austin ($1,905)

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Movie Review

Shaun the Sheep gets PG-spooky in new movie for the Halloween season

Photo courtesy of Aardman / Sky UK LTD / StudioCanal 2026

Shaun the Sheep in Shaun the Sheep: The Beast of Mossy Bottom.

Since his introduction over 30 years ago, the Aardman Animations character Shaun the Sheep has been almost as popular as the studio’s flagship characters, Wallace and Gromit. There is never a shortage of trouble Shaun can get into as he leads his flock and proves to be a thorn in the side of his farmer and Bitzer, the farmer’s loyal sheepdog.

His antics lead everyone down some slightly spooky roads in the new film, Shaun the Sheep: The Beast of Mossy Bottom. At first, things are only slightly awry as Shaun and the flock are growing a secret pumpkin patch to have their own jack-o-lanterns. But when the farmer accidentally destroys the pumpkin patch, Shaun tries to regrow it quickly with a Frankenstein-esque experiment.

However, disaster looms when Shaun uses an old bottle of Hair-Gro as the container for the serum he creates. Naturally, the balding farmer uses it on his head, and everyone soon discovers how truly successful it is, with pumpkins growing out of control and the farmer sprouting hair all over his body. Through a series of mishaps, the farmer becomes the titular beast, creating mayhem while Shaun and others try to stop him.

Directed by Steve Cox and Matthew Walker, and written by Mark Burton and Giles Pilbrow, the film goes down just as easy as every other Aardman project has. They get the Halloween vibes started from the opening credits, with things like the sheep doing the “Thriller” dance, and continue the fun throughout, referencing everything from Psycho to Friday the 13th in a nice, PG way.

With no script — every character is mute save for reaction noises — the movie relies on sight gags for its humor, and the Aardman team is endlessly inventive in that respect. Sometimes it’s small things like a sheep using toilet paper rolls as binoculars, and sometimes it’s something like forcing the Bigfoot-like farmer to be shaped into a rectangle as he escapes through a window. But there’s a never-ending stream of such moments, so even if one doesn’t tickle your funny bone, chances are the next one will.

The biggest benefit of the characters not talking is that there’s no need for deep character development. The filmmakers do a great job of giving the basic traits of each character, and then use those attributes to color everyone’s actions for the rest of the film. Shaun is the troublemaker, the farmer is a bumbling fool, Bitzer is preternaturally smart, and the town’s vet is empathetic, and the combination of those characters and others makes for a highly entertaining blend.

Like all Aardman creations, Shaun the Sheep: The Beast of Mossy Bottom is a fun lark that doesn’t make its audience think too hard. With just enough references to keep viewers engaged but not so many as to be overbearing, the film puts its well-worn characters to good use once again, delivering a Halloween season story that can be enjoyed by people of all ages.

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Shaun the Sheep: The Beast of Mossy Bottom is now playing in theaters.

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