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put it on santa's amex

Well-to-do Dallas suburb lands on top-10 list of holiday big spenders

Amber Heckler
Nov 19, 2024 | 6:17 pm
Female shopper, mall, escalator.

Flower Mound residents looove to do up the holidays.

Photo by freestocks on Unsplash

It looks like Santa Claus is going to be competing with residents in Flower Mound to see who brings the most lavish holiday gifts this year.

Festive Flo-Mo ranked No. 7 in WalletHub's annual report on U.S. cities with the biggest holiday budgets in 2024.

Residents in this well-to-do Dallas suburb are expected to spend $3,541 on their Christmas gifts this year. That's up a tad from the $3,485 they were projected to spend in the 2023 ranking when the city ranked No. 5.

The U.S. Census Bureau says that Flower Mound's estimated population of 79,445 had a median household income of $154,471 in 2023. No wonder they have the extra cash to spare.

Flower Mound consistently makes the list of the top 10 U.S. cities with the biggest holiday spenders, outshining its nearby neighbor Frisco, which took a precarious drop this year from their previous high ranking of No. 3 in 2023.

They've now fallen off the top-10 list altogether. The average holiday budget in Frisco is still an exorbitant amount – $3,412 – but that only garnered the city No. 11 in the overall ranking out of 558 U.S. cities. You gotta spend to stay on top.

The No. 1 city in the U.S. for biggest holiday spenders in 2024 is Newton, Massachusetts, a wealthy suburb right outside of Boston, where the median income measured in 2022 was $176,373. Slots 2 through 5 were all cities in California's Silicon Valley: Sunnyvale, Palo Alto, Mountain View, and Milpitas.

Seven additional North Texas cities landed in this year's top 100 biggest holiday budgets, including:

  • No. 18 – Allen ($3,070)
  • No. 32 – Plano ($2,658)
  • No. 45 – North Richland Hills ($2,484)
  • No. 52 – McKinney ($2,386)
  • No. 76 – Richardson ($1,980)
  • No. 81 – Carrollton ($1,932)
  • No. 92 – Lewisville ($1,848)

Meanwhile, Dallas landed at No. 213 this year with an average holiday budget of $1,406, and Fort Worth ranked No. 359 with a budget of $1,082.

Each year, WalletHub calculates the maximum holiday budget for over 550 U.S. cities "to help consumers avoid post-holiday regret," the website says. The study factors in income, age of the population, and other financial indicators such as debt-to-income ratio, monthly-income-to monthly-expenses ratio, and savings-to-monthly-expenses ratio.

Whether a Dallasite's holiday budget is under $200 or more than $1,000, it's better to prioritize remaining within that budget instead of racking up the credit card bill, according to WalletHub analyst Chip Lupo.

"There are plenty of ways to enjoy the holidays and show you care without spending much money, like hosting potlucks or giving handmade gifts," said Lupo.

Other Texas cities that made it into the top 100 are:

  • No. 13 – The Woodlands ($3,395)
  • No. 15 – Sugar Land ($3,214)
  • No. 23 – Cedar Park ($2,930)
  • No. 25 – League City ($2,897)
  • No. 39 – Round Rock ($2,538)
  • No. 60 – Pearland ($2,223)
  • No. 87 – Austin ($1,905)
budgeting christmas dallas dallas suburb flower mound fort worth frisco holidays plano rankings wallethub north richland hills shopping sponsored section2268697353
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Movie Review

Spanish film La Bola Negra showcases unique slice of gay history

Alex Bentley
Oct 30, 2026 | 10:15 am
Miguel Bernardeau and Guitarricadelafuente in La Bola Negra
Photo by Carla Oset/Netflix
Miguel Bernardeau and Guitarricadelafuente in La Bola Negra.

For a long time — too long — gay characters in movies tended to appear as either side characters with no real stories or as tragic figures who were usually unable to express their true selves for fear of what the world at large would think. That has changed in recent years, but the remnants of the past can still haunt, as the new film La Bola Negra demonstrates.

The film takes shape in storylines involving three different men: Carlos (Milo Quifes), a young man in Granada, Spain in 1932 who wants to join an exclusive casino (aka social club); Sebastián (Guitarricadelafuente), who unwillingly joins the military during the Spanish Civil War in 1937, only to have desires aroused in him when he’s asked to guard an enemy detainee; and Alberto (Carlos González), an out gay man in 2017 whose inheritance from his recently-deceased grandfather opens up a world he knew nothing about.

The film goes back and forth between each man, detailing how they handle their individual situations and the complications that arise in their individual lives. Along the way their stories are deepened through people they meet who either welcome them with open arms or shun them for various reasons. While tragedy bonds their stories, so too does hope, resistance, and love.

Co-director/co-writers Javier Calvo and Javier Ambrossi, along with co-writer Alberto Conejero, have expanded Conejero’s play, La Piedra Oscura, which was inspired by Federico Garcia Lorca’s unfinished play, La Bola Negra. Lorca, who was killed during the Spanish Civil War, had only finished four pages of the work, his first to feature an openly gay protagonist. It’s clear there’s a desire by the filmmakers to honor the legacy of Lorca as both a playwright and a gay man, and the seriousness of their pursuit is evident throughout the film’s 160 minutes.

Calvo and Ambrossi do little handholding to guide viewers through the three distinct stories, an approach that mostly works but occasionally leads to confusion, especially as more characters are added to the equation. None of the stories are overly complicated, but they take their time with each, making the long film feel even longer. Only Alberto’s story contains any kind of development that might be considered surprising, making it tough to fully engage with the other two.

Where the film does come alive is when it brings in two well-known actors for brief-but-fascinating stints. Penélope Cruz plays Nené Romero, a singer who entertains the troops and further expands Sebastián’s mind. Glenn Close pops up as Isabelle Durand, a scholar of Lorca who helps Alberto with a unique discovery he makes in his inheritance. Both actors bring up the level of the film significantly through their performances.

Quifes, Guitarricadelafuente (the stage name of Spanish singer Álvaro Lafuente Calvo, no relation to Javier), and González all put in good work in their roles, even if none are overly engaging. They are often overshadowed by supporting actors like Cruz and Close, as well as Miguel Bernardeau as Rafael Rodríguez Rapún, the captured soldier; Julio Torres as Alberto’s partner, and Alberto Cortés as Lorca, who brings a symmetry to the film as a whole.

La Bola Negra — which means “the black ball,” represented both literally and figuratively in the film — is an ambitious film that becomes a slight victim of its filmmakers’ aspirations. Although each of the three stories contain interesting elements, a strong emotional connection is lacking overall despite good-to-great performances.

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La Bola Negra is now playing in select theaters; it debuts on Netflix on December 2.

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