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    Let Me Sum Up

    Why J.C. Penney's CEO should start treating us like the idiots we are. Plus: Turning blue!

    Eric Celeste
    Jan 24, 2013 | 11:31 am

    I’m going to tell you why I’m an idiot and why J.C. Penney CEO Ron Johnson needs to realize that he needs idiots like me to succeed.

    Johnson, CEO for the past year, has had a rocky start, primarily because his idea of doing away with silly mark-up and discount games treated consumers like they were idiots. His “honest pricing” plans resulted in big declines in sales for the Dallas-based retail giant.

    Why is that? Let me ’splain. No, there is no time. Let me sum up.

    The fact is, we’d like to believe we make rational decisions when we buy things, but we don’t. People who understand this, who don’t try to outsmart the game, succeed.

    I don’t shop at J.C. Penney, but I do shop at Banana Republic, which is like the JCP of my generation, only with the husky-men lines that men like me usually need. (I make it work.) Just about every day, I get an email from someone at Banana Republic, the subject line of which begins “40% off …”

    Now, I don’t have to tell you what a math genius I am. Let me just say that I realize that if I get 300 e-mails a year telling me just about everything in the store is 40 percent off, then the original pricing is bulsh. The price for that sweater or pair of slacks is inflated, and they keep marking the price down to what I’ll actually pay for it, and we all pretend I’m getting a deal.

    It’s a stupid dance, but I play along because, holy crap, did you see what I got today for 40 percent off! And it’s all so slimming!

    The fact is, we’d like to believe we make rational decisions when we buy things, but we don’t. We buy Apple products that may not be as fast or as cheap as competitors, but they look kick ass and they’re simple to use, and those are pretty important qualities when it comes to electronics. We buy clothes that are too expensive but tell ourselves we got a great deal so long as it comes with a sales tag.

    We are, quite simply, not as smart as we think we are. We are retail dullards.

    People who understand this, who don’t try to outsmart the game, succeed. I heard a great story this week from a former insider at a huge national company that sells its wares on the Internet. He said the company hired a VP of marketing with a stellar reputation. My friend — super smart, creative, the whole magilla — was appalled at said marketing genius’ process.

    “She has a team of kids out of trade school who can barely Photoshop. She has them crank out hundreds of ads per day,” he explained. “No rhyme or reason to them. Then they load everything up into the ad channels and see what performs. They take what is stat significant, then iterate on those hundreds of times (again, no thought process). They were crazy excited when the addition of a 1-by-1 pixel pink square resulted in massive gains.

    “This process directly resulted in huge profits. I'm talking $50 million-plus in revenue. Because [people are] batshit.”

    And this is the problem with Ron Johnson, who has tried to outsmart the market. I am dumb. I will continue to buy overpriced crap that is marked down 40 percent simply so I can say I got a deal. People will click on boxes with pink squares on them.

    Another buddy, who has covered the company, says he needs to let JCP have its sales, and somehow brand the new stores as a totally different concept. Try your honesty crap there, because it won’t work on me, or others like me, because we like to be lied to when we’re browsing through your store. Because you may be smart, but people are batshit.

    Elsewhere

    Mark Davis is an idiot. No news there.

    The City Council is full of idiots. No news there.

    So, Dems are gonna turn Texas blue? I’ve heard this before. I’ll have much to say about this next week.

    Retweets

    No, YOU compare state/federal forms filed by Perry, Dewhurst. I’m going to lunch.

    Compare state/federal forms filed by Perry, Dewhurst RT @texastribune: Weak disclosure laws keep public in dark trib.it/XylrmF

    — Emily Ramshaw (@eramshaw) January 24, 2013

    The "honest pricing" strategy at JCP doesn't work.

    JCPenney Facebook
    The "honest pricing" strategy at JCP doesn't work.
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    Hemp news

    Texas cannabis businesses sue state to block ban on smokeable hemp

    Associated Press
    Apr 10, 2026 | 9:17 am
    Hemp plant
    Photo by CRYSTALWEED cannabis on Unsplash
    Texas is cracking down on smokeable hemp.

    Texas hemp industry leaders and advocacy groups have sued the state to block new regulations that eliminate natural smokeable hemp products and increase licensing fees.

    The Texas Hemp Business Council, Hemp Industry & Farmers of America, and several Texas-based dispensaries and manufacturers filed for a temporary restraining order in state district court in Travis County against the Texas Department of State Health Services and the Texas Health and Human Services Commission on Tuesday, April 6. They argue that the agencies have overstepped their constitutional authority by rewriting the statutory definitions of hemp established by lawmakers in 2019.

    “Under current Texas law, hemp is defined by its delta-9 THC concentration of not more than 0.3 percent,” said David Sergi, an attorney for the hemp coalition, in a press release. “These Texas officials and state agencies are clearly attempting to create new law in direct contradiction to what the Texas legislature intended.”

    The background
    Even though Texas law bans marijuana, lawmakers legalized hemp in 2019. State law defines hemp as containing less than 0.3 percent levels of intoxicating Delta-9 THC.

    To get around the law’s Delta-9 THC restrictions, manufacturers started cultivating hemp plants with another type of THC, called THCA, that, when ignited in a joint or smokeable product, can produce a high. Many lawmakers have said this legal loophole has allowed a recreational THC market to appear overnight without direct approval from the state.

    Last year, the Texas Legislature voted to ban the products out of fear that these intoxicating products were consistently getting into the hands of children. But, Gov. Greg Abbott vetoed the decision last summer, before asking the Texas Alcoholic Beverage Commission and DSHS to increase regulations on the industry instead.

    The Texas Department of State Health Services released regulations on consumable hemp-derived THC products that went into effect on March 31. These new regulations include child-resistant packaging, a significant increase in licensing fees, new labeling, testing, and bookkeeping requirements. The rules also codify the legal purchasing age to 21, which went into effect last year as an emergency directive.

    Why the hemp industry sued
    Also under the new rules, laboratories tests now measure the total amount of any THC in a product. If the THC levels exceed the 0.3 percent threshold, even if it’s only activated upon being smoked, the product will be noncompliant under state regulations. As a result, some of the most popular hemp products, like THCA flower and pre-rolled joints, have been banned.

    Hemp businesses caught selling noncompliant products face a range of penalties and fines, including license revocation and up to $10,000 in violation fees for each day these products were sold in stores.

    “An administrative agency may not substitute its own policy judgment for the outcome produced by the constitutional lawmaking process,” the lawsuit states. “The Texas Constitution vests legislative power in the Legislature, not administrative agencies.”

    Retailers cannot sell hemp to out-of-state customers either.

    The rules also increase licensing fees for manufacturers of hemp-derived THC from $258 to $10,000 per facility and retail registrations from $155 to $5,000, which industry leaders say will fulfill the ban by forcing businesses to close. The hemp business community’s lawsuit is not challenging the other new regulations, including the age verification or ones they say protect consumers.

    “Texas hemp businesses wholeheartedly support those regulations, as they fall within the agency’s authority,” said Sergi. “We are seeking to halt rules that would effectively end the in-state production of hemp and the sale of hemp products — items the Legislature chose not to ban during recent legislative and special sessions.”

    What the state says
    Concerns about the safety of these high-THC products among youth led lawmakers to attempt to ban hemp-derived THC products outright last year. While the overall ban didn’t succeed, lawmakers successfully banned vape pens containing THC and other hemp-derived intoxicating chemicals.

    Data provided from the Texas Poison Center Network confirms a sharp increase in cannabis-related poisoning calls starting in 2019, a year after hemp-derived THC was legalized by the federal government, from 923 to a 10-year high of 2,592 in 2024. Calls climbed to 2,669 last year. The majority of these calls involve suspected poisoning of children under the age of five and teenagers.

    Drug policy experts said these numbers seem alarming, but it is natural for poisoning calls to increase when a drug has become legalized, and the data needs additional context before making conclusions from it.

    Jennifer Ruffcorn, spokesperson for HHSC, directed questions about the lawsuit and what it means for the new hemp regulations to DSHS.

    Lara Anton, spokesperson for DSHS, declined to comment on pending litigation.

    What’s next
    The hemp industry’s battle to stay alive in Texas started back in 2021 when the state health agency classified any amount of a natural intoxicating hemp compound called delta-8 THC as illegal. The hemp industry sued the state over its ban on delta-8 and the Texas Supreme Court is expected to consider the case this year.

    The delta-8 lawsuit will have an impact on the outcome of the most recent lawsuit over the smokeable hemp ban because both lawsuits challenge the authority of a state health agency to make changes to the market without approval from lawmakers or the public.

    ---

    This story was originally published by The Texas Tribune and distributed through a partnership with The Associated Press.

    marijuanalawsuitcannabis
    news/city-life

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