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Surprise! You're not that bad

New poll reveals shocking results on how outsiders view Texas

Amber Heckler
May 5, 2023 | 3:34 pm
Welcome to Texas sign

We're so friendly.

Welcome to Texas sign

Despite calls to #BoycottTexas by sports groups, business groups, women's groups, and more over any number of state laws and public policies sparking national outrage (here's a recent list), a surprising new poll shows a majority of Americans view Texas in a positive light.

And, the recent findings are a noteworthy increase from a previous year's poll.

The survey from Crosswind Media and Public Relations shows 59 percent of Americans outside of Texas view the state favorably, with 33 percent having a “very positive” view of the state, and 26 percent having a “somewhat positive” view.

On the other side of the spectrum, 21 percent of those surveyed did not view Texas positively. Nine percent held a “somewhat negative” view, and 12 percent had a “very negative” view of the state. Only 17 percent of Americans polled held a “neutral” view about Texas.

The survey also asked about the state’s friendliness for starting businesses, raising families, and traveling on vacation. 66 percent of Americans saw Texas as a good place to start a business, 64 percent said it was a great place to raise a family, and 69 percent of respondents considered the state a great travel destination.

The business- and family-friendliness categories were 13 and 12 percent increases year-over-year from their 2022 survey. Additionally, their data suggests San Antonio is the leading vacation destination for most Americans.

In a press release, Crosswind CEO Thomas Graham remarked that the state is “heading in the right direction” by poll-takers, after last year’s poll resulted in only 45 percent of outsiders viewing Texas in a positive light.

"This survey demonstrates the durability of the brand of Texas as being pro-business, family-friendly, and a premier travel destination," he said.

But, does it?

Only 845 people were surveyed… by a public relations firm that's charged with "Branding Texas." So take that with as big of a grain of salt as you’d like.

The full report and its methodology is available on their website.

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Texas shocks as America's No. 3 least safe state in 2026 report

Amber Heckler
Oct 6, 2026 | 10:00 am
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Photo by Hiroshi Kimura on Unsplash
Texas ranks as the 48th "safest" state — out of 50.

While no state is invulnerable, some do more to protect their residents than others. And a new study has declared Texas one of the five least safe states in America.

WalletHub's "Safest States in America (2026)" report examined all 50 states for their emergency preparedness and for residents' personal and residential, financial, workplace, and road safety. Factors that weighed into the rankings include specific crime rates per capita, the share of the population that is uninsured, road quality ratings, workplace injury statistics, and more.

Texas ranked at the bottom of the list as the 48th "safest" state — or the third least safe state. It's joined by several other Southern states, like Mississippi (No. 50), Louisiana (No. 49), Florida (No. 47), and Arkansas (No. 46).

According to WalletHub, Texas specifically ranks third to last in the nationwide "emergency preparedness" category, which was determined based on the prevalence of climate disasters causing $1 billion or more in damages from 1980-2024, and the loss amount resulting from those disasters.

The Lone Star State also ranked 40th (or 10th worst) across three safety categories: personal and residential safety, financial safety, and road safety. The report additionally found that Texas has the highest rate of uninsured residents nationally.

Texas' "workplace safety" was the state's highest-ranking category, landing 30th nationally.

Additional rankings that determined Texas' overall safety include:

  • No. 30 – Assaults per capita
  • No. 32 – Fatal occupational injuries per 100,000 full-time workers
  • No. 32 – Sex offenders per capita
  • No. 35 – Murders and non-negligent manslaughters per capita
  • No. 36 – Fatalities per 100 million vehicle miles of travel
  • No. 41 – Loss amounts from climate disasters per capita

According to the report, the five safest states in America are all located in the Northeast. Vermont leads as the country's safest state in 2026, followed by Massachusetts (No. 2), Maine (No. 3), New Hampshire (No. 4), and Connecticut (No. 5).

Though every state has varying levels of safety, WalletHub analyst Chip Lupo asserted that the safest places in the U.S. categorically invest in protecting their residents. Top-ranking states have low crime rates and diligently maintain their road infrastructure, and other states that prioritize their residents' safety have "strong economies and job markets that prevent people from falling into dangerous financial situations."

"[The safest states in America] have high levels of occupational safety and disaster preparedness, too," Lupo said. "In addition, states are made safer by efforts that individual residents take, such as forming a neighborhood watch or working in firefighting and EMT jobs at high rates."

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