Beloved blue characters The Smurfs are making their way to Arlington with an immersive experience for families: The Smurf Experience, located at Esports Stadium at 1200 Ballpark Way, opens May 7.

Get ready to shrink down, turn blue, and journey into the land of the Smurfs to help save the world from the evil wizard, Gargamel in a show that started out in Europe and now makes its U.S. debut in DFW for a limited time.

“The Smurfs may be small, but their journey has been anything but," says SBX Group’s CEO, Danny Fritz in a release. "From their origins in Europe in the 1950’s to their increasing global popularity, we are excited to bring the world of the Smurfs to life for families in DFW! Based on the success of the attraction in Europe, we believe US audiences will thoroughly enjoy the launch of The Smurf Experience."

This 13,000-square-foot, fully immersive attraction will transport families into the heart of Smurf Village. The 75-minute experience will feature nine mission-based zones filled with interactive scavenger hunts, obstacle courses, virtual reality adventures, meet-and-greets with beloved Smurf characters and more. It’s hands-on, high-energy and full of Smurftastic fun for kids and parents alike.

The Smurf Experience is not to be missed and is only in Texas until the end of summer.

Tickets are now available at $30 for regular admission and $40 for VIP, as well as group and birthday packages.

“When my father first drew these little blue characters decades ago, I don’t think he ever imagined that they’d one day jump off the pages and be able to physically interact with families around the world," says Véronique Culliford, Founder & President of Peyo Company and daughter of Peyo, in a release. "It is wonderful to see The Smurf Experience bring the Smurfs, their story and their values to life in such a meaningful way."

Timed with the release of Paramount Pictures’ new Smurfs movie, hitting theaters July 2025, this summer-long adventure builds on the excitement of the big screen.

The film stars Rihanna as both a producer and the voice of Smurfette. She’s also behind the soundtrack’s musical hits. The Smurf Experience lets fans step into the world of the Smurfs ahead of the film’s release—creating unforgettable moments for families to share together.

The Smurf Experience was designed by Belgium-based agency Cecoforma in collaboration with Smurf parent entity Peyo Company. SBX Group, a leader in entertainment attractions, is working with Cecoforma and Peyo Company to adapt the experience for North American audiences.