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    Music news

    DFW superstar Leon Bridges confronts racism in mellow new single 'Sweeter'

    Stephanie Allmon Merry
    Jun 10, 2020 | 2:36 pm
    Austin City Limits Festival ACL 2015 Weekend One Day One Leon Bridges
    Leon Bridges' new single addresses his personal experiences with racism.
    Photo by Daniel Cavazos

    UPDATE: The video for "Sweeter" was released on June 16, and it features Fort Worth people and locations. Radio station KXT 91.7 says, "Directed by his longtime photographer and collaborator Rambo, the video was filmed in Fort Worth, TX, in the neighborhood he grew up in and features his father and friends, including many from childhood. Filmed in a sun drenched hue, the video finds Leon celebrating life and community." Watch the video below.

    ===

    Amid the protests and calls for racial justice after the death of George Floyd, Grammy-winning singer/songwriter Leon Bridges has quietly released a new single that voices his own experiences with racism.

    Called "Sweeter," the song is a collaboration with Los Angeles jazz and hip-hop artist Terrace Martin. According to a press release, the pair recorded it for an upcoming album but decided to release it as a single ahead of schedule.

    Bridges, who grew up in Fort Worth and still calls the city home, dropped the release in an Instagram post on June 8 with a caption that reads:

    "Growing up in Texas I have personally experienced racism, my friends have experienced racism. From adolescence we’re taught how to conduct ourselves when we encounter police to avoid the consequences of being racially profiled. I have been numb for too long, calloused when it came to the issues of police brutality. The death of George Floyd was the straw that broke the camel's back for me. It was the first time I wept for a man I never met. I am George Floyd, my brothers are George Floyd, and my sisters are George Floyd. I cannot and will not be silent any longer. Just as Abel’s blood was crying out to God, George Floyd is crying out to me. So, I present to you Sweeter."

    View this post on Instagram

    Growing up in Texas I have personally experienced racism, my friends have experienced racism. From adolescence we’re taught how to conduct ourselves when we encounter police to avoid the consequences of being racially profiled. I have been numb for too long, calloused when it came to the issues of police brutality. The death of George Floyd was the straw that broke the camels back for me. It was the first time I wept for a man I never met. I am George Floyd, my brothers are George Floyd, and my sisters are George Floyd. I cannot and will not be silent any longer. Just as Abel’s blood was crying out to God, George Floyd is crying out to me. So, I present to you Sweeter.

    A post shared by Leon Bridges (@leonbridgesofficial) on

    Jun 8, 2020 at 7:53am PDT

    In the press release, Martin calls the track "meditation music," adding, "it is not music for the ears but rather music for the heart.”

    Over a drum beat and Martin's soft saxophone, Bridges sings the lyrics “Hoping for a life more sweeter/Instead I’m just a story repeating/Why do I fear with skin dark as night?/Can’t feel peace with those judging eyes.”

    He then references Dr. Martin Luther King, Jr., pondering why history seems to be repeating itself: “I thought we moved on from the darker days/Did the words of the King disappear in the air/Like a butterfly?/Somebody should hand you a felony/Because you stole from me/My chance to be. ”

    According to an Instagram post by Fort Worth Weekly, Bridges joined a peaceful protest for Floyd and sang his hit "River" on Fort Worth's West 7th Street bridge May 31. As Bridges keeps a low profile around town, one commenter who was at the march said they heard the music but didn't realize it was Bridges singing.

    In April, Bridges lent Fort Worth itself a helping hand, playing a virtual concert that raised $63,000 for local creatives and service industry workers affected by coronavirus-related shutdowns.

    Watch the video for "Sweeter" here:

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    Cowboys News

    Post Malone will do halftime show at Dallas Cowboys Thanksgiving game

    Teresa Gubbins
    Nov 17, 2025 | 1:53 pm
    Post Malone
    Photo by Adam DeGross
    Post Malone will play at AT&T Stadium in Arlington on May 9, 2025.

    Global superstar Post Malone will perform the halftime show during the Dallas Cowboys Thanksgiving Day 2025 game against the Kansas City Chiefs.

    According to a release, the live performance will air on CBS on November 27 at 3:30 pm and marks the launch of The Salvation Army's Red Kettle Campaign, putting a national spotlight on the needs of millions during the holiday season and all year long.

    When he was young, Malone's family moved to the Dallas-Fort Worth metroplex after his father, Rich Post, took a job with the Dallas Cowboys as the assistant director of food and beverage at AT&T Stadium; he's remained close with the Gene and Jerry Jones family and the Cowboys organization.

    In a statement, Malone calls it an honor.

    "I'm from Texas. I grew up a Cowboys fan and have been watching this halftime show for years," said Post Malone. "It's a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people."

    The Salvation Army operates more than 7,400 centers across the country providing food, housing, and other services year-round.

    Malone has become a buzzy name at high-profile Dallas events, most recently performing at the 2025 Cattle Baron's Ball.

    In addition, he's collaborated with the Dallas Cowboys on projects such as a Raising Cane's location at 2255 W. Northwest Hwy. that underwent a Post Malone-Dallas Cowboys makeover. In 2023, he collaborated with the Dallas Cowboys on a limited-edition collection of Post Malone x Dallas Cowboys merchandise featuring T-shirts, sweatshirts, hoodies, and shorts.

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