Arena News

Outdoor amphitheater at Grandscape in The Colony gets official name

Hey, let's go see something at the Topo Chico.

Photo courtesy of Grandscape

A Dallas-area arena has been given an official AKA sponsored name: The outdoor amphitheater at Grandscape in The Colony will now be called Topo Chico Hard Seltzer Stage & Lawn at Grandscape.

According to a release, Grandscape formed a partnership with Molson Coors, which manufactures Topo Chico's hard seltzer, for naming rights to the live entertainment venue.

Grandscape opened in April 2021, and has hosted hundreds of live events including concerts, fitness series, and festivals. But all this time, the venue has been nameless, not only without an identity but also bereft of a product sponsor.

Finally, at last, concertgoers can now leave after a night at Topo Chico Hard Seltzer Stage & Lawn at Grandscape instilled with a thirst for something bubbly and refreshing yet with a 4.7 percent ABV.

In the annals of concert venue naming sagas, Topo Chico Hard Seltzer Stage & Lawn at Grandscape is not quite on the level of, say, a Starplex. Nothing, not even The Theatre at Grand Prairie, which has had its own noble series of renamings, can compete with the naming history of the Starplex.

But surely it's a start. Surely, one can imagine oneself saying, "Hey there's a concert at the Topo Chico, let's go."

Topo Chico Hard Seltzer will also be the sponsor of Grandscape's Sounds of Summer concert series, which features weekly performances on Thursday, Friday, and Saturday nights from Memorial Day weekend to Labor Day weekend. Concerts are free, but there will be Molson-sponsored VIP seat upgrades offered several times a month during the concert series.

Grandscape President Jeff Lind says in a statement that they're excited to welcome Molson Coors as a sponsor.

This will manifest itself in Topo Chico Hard Seltzer branding elements, as well as more Molson Coors products throughout the year, including special events, product tastings, and activations with other Molson Coors brands.

Molson Coors will operate the partnership in coordination with local beverage distributor Andrews Distributing, who will also have a presence with on-site special events.

Topo Chico has significantly increased its profile since it was acquired by Coca-Cola in 2017, including sponsoring events such as CultureMap's annual Tastemaker Awards. They launched the spiked Topo Chico Hard Seltzer in 2021.

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Editor's note: Restaurants that received Michelin Guide honors were the hottest topic of the week in Dallas and all across Texas. Also of note: The death of a beloved Dallas restaurateur, a new wing joint, and more. Here are the most-read stories of the week. Looking for things to do this weekend? That list is here.

1. More than a dozen Dallas restaurants earn Michelin Guide awards. The winners of the first Michelin Guide awards in Texas have been revealed, with 117 restaurants earning some kind of nod, including 15 one-star establishments. More than two dozen restaurants across Dallas-Fort Worth earned some kind of nod or another, but only one won a star. Then, oops, there was a goof on Michelin's list.

2. Reducetarian Summit had to be unlikeliest convention in Dallas ever. Dallas likes to promote itself as a great place to host conventions, but one of the most unpredictable would have to be the Reducetarian Summit, which took place at the end of October at the Fairmont Hotel in downtown Dallas, where 500 people from around the world met to brainstorm on ways to reduce consumption of animal products.

3. Where to eat in Dallas right now: 10 hot new restaurants for November. This month's installment of Where to Eat is bursting at the seams with newcomers and spinoffs. For November, we've got a vast range of cuisines, from Asian to seafood to the beloved Dallas staple, the Irish pub. To find many cuisines in one spot, there's also a new food-hall near downtown Dallas.

Dallas restaurateur Al Biernat, RIP. Facebook

4. Beloved Dallas restaurateur Al Biernat dies at 69 after ALS battle. Beloved Dallas restaurateur Al Biernat, founder of the acclaimed local steakhouse Al Biernat's, passed away on November 13, following a battle with amyotrophic lateral sclerosis, also called ALS or Lou Gehrig’s disease; he was 69.

5. Pluckers Wing Bar opens first Dallas location in a decade in Mesquite. A Texas wing staple is bringing the wings to Mesquite: Pluckers, famous for its wings in many flavors, is opening at 1340 N. Peachtree Rd., in the old Joe’s Crab Shack space. According a marketing spokesperson, it's opening in mid-December.