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    Venue News

    Dallas' major amphitheater Starplex Pavilion gets a beery new name

    Teresa Gubbins
    Apr 20, 2018 | 9:06 am
    dos equis Pavilion gexa starplex
    Feeling nostalgic now.
    Rate Your Seats

    After a little over a year of going by the name "Starplex Pavilion," Starplex Pavilion now has a new name and corporate master.

     

    According to a release, Live Nation signed a marketing deal with Heineken giving their Mexican import beer Dos Equis the exclusive naming rights to the 20,000- seat venue located in historic Fair Park.

     

    The largest amphitheater in Dallas/Fort Worth will now go by Dos Equis Pavilion.

     

    Under the terms of a multi-year agreement, Dos Equis will be the exclusive naming rights partner of the facility and be integrated into the official logo of the Pavilion. Signage throughout the venue will include the façade, box office, and LED displays.

     

    The shed has had a number of name changes since it opened in 1988 as Coca-Cola Starplex Amphitheatre.

     

    Depending on its corporate partnerships, names have included Smirnoff Music Centre, Superpages.com Center, and most recently Gexa Energy Pavilion, its name from 2011-2017.

     

    Gexa and Starplex parted ways in 2017, returning the venue to its original and most emotionally compelling name, Starplex. But someone gotta pay the bills.

     

    Opened in 1886, Fair Park covers 277 acres just east of downtown Dallas. Its cultural, educational, sports and music facilities play host to more than seven million visitors each year.

     

    Dos Equis Pavilion will play host to top music talent throughout 2018; the summer lineup includes Foo Fighters, Luke Bryan, Kendrick Lamar, Lynyrd Skynyrd, and Dave Matthews Band.

     

    Live Nation SVP Andy Peikon is predictably "thrilled," stating that "we strongly believe this experiential marketing platform will drive consumer trial and loyalty through top-of-mind awareness, good times, and memorable occasions."

     

    Regarded as the most coveted venue, the newly renamed Dos Equis Pavilion in the Dallas/Fort Worth area underwent over $8MM in upgrades in 2017.

     
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    Dallas suburb blooms as most livable city in this week's top 5 stories

    CultureMap Staff
    Jul 19, 2025 | 10:00 am
    Flower Mound, Texas
    flowermound.gov/
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    Editor's note: The top Dallas news of the week includes big accolades for the Dallas 'burbs. Plus, three exciting restaurant openings to know. Get the details on our most popular stories below, then visit our event planner to fill your weekend agenda.

    1. Blooming Dallas suburb ranks as America's 7th most livable small city. One Dallas-area city continues to attract the national spotlight: namely Flower Mound, whose latest accolade comes from SmartAsset, the financial technology company, which ranks it as the No. 7 most livable small city in the U.S. for 2025.

    2. 3 affluent Dallas neighbors dominate new list of wealthiest U.S. suburbs. Three well-to-do Dallas-area communities — University Park, Southlake, and Colleyville — are among the wealthiest suburbs in America in 2025, a new report has confirmed.

    3. Vila Brazil to bring affordable Brazilian steakhouse to Cedar Hill. A Brazilian steakhouse known for its low-for-steak prices is coming to Cedar Hill. Called Vila Brazil, it's part of a small local chain and will open in late 2025.

     Side of meat Vila Brazil is beefing up its DFW locations.  Photo courtesy of Vila Brazil  

    4. Oak Cliff Dallas address says bye Swank and hello Indian restaurant. A location in Oak Cliff Dallas that has seen some turnover in recent years is about to see some more. It starts with Swank, the ambitious restaurant from chef Luke Rogers, which is leaving its address at 1115 N. Beckley Ave. after a year. The space will soon become home to Elephant Indian Bar and Grill.

    5. Family-owned cafe to serve empanadas and Argentinian food in McKinney. Award-winning empanadas are coming to McKinney via a new spot called Stefania's Empanadas Argentine Café, opening in August on the border of McKinney and Frisco.

    hot-headlinesopeningsrankingssuburbsbest citieswealthy suburbsmost popular
    news/entertainment

    most read posts

    Register now for tickets for 2026 FIFA World Cup games in Arlington

    Dallas Arts Tower downtown to get a re-do and new all-day cafe

    Oak Cliff Dallas address says bye Swank and hello Indian restaurant

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