Drive-in Movies to the Rescue

Pop-up drive-in theaters pull into 2 Dallas suburbs for safe summer fun

Pop-up drive-in theaters pull into 2 Dallas suburbs for safe fun

Tom Cruise in Edge of Tomorrow
Edge of Tomorrow will screen as part of the Cinema Pop-Ups series at both The Star in Frisco and Town East Mall in Mesquite. Photo by David James

Joining the effort to try to entertain the masses while remaining safe during the coronavirus pandemic, a new pop up drive-in theater concept called Cinema Pop-Ups will take place in the parking lots of The Star in Frisco and Town East Mall in Mesquite.

The events are designed to give the feel of the classic drive-in movie theater while still adhering to the safety protocols necessary during this time. Presented by Kilburn Live, which specializes in live experiential entertainment, the event will start on June 26 at Town East Mall and June 28 at The Star in Frisco, ending on July 12 at both locations.

Both locations will also screen the previously-announced Garth Brooks concert on June 27, which is part of this series.

"This is clearly a trying time for both our industry and our country, but we are thoroughly convinced people want to head back out and start re-establishing some return to normalcy while still adhering to safety protocols," said Kilburn CEO Mark Manuel in a statement. “The idea behind ‘Cinema Pop-ups’ is to provide people with an innovative out of home entertainment solution that offers our customers some peace of mind while the world adjusts to this interim normal."

The event will take place in the Gaylord Parking Lot at The Star in Frisco and the Dillard's parking lot at Town East Mall. Cars will be spaced at least eight feet apart, giving guests ample space for themselves and their family.

Aside from the traditional FM audio options, visitors will have the ability to stream audio to their own personal wired or wireless mobile devices, including ones with Bluetooth. This will allow each person to control the volume of the audio via a free app.

Among the films being screened at The Star in Frisco are Edge of Tomorrow (June 28 and July 1-2), Ready Player One (July 3-5), 42 (July 8-9), and Shazam! (July 10-12). Town East Mall will screen a different movie nearly every night, including Edge of Tomorrow, The Goonies, Batman, Shazam!, Wonder Woman, Gravity, and Ready Player One; go to the official site for a full schedule.

Tickets are $25 per vehicle, with the capacity of each vehicle not to exceed the number of seatbelts available. There will be a limited number of tickets for all showings. Each movie will begin at 8:30 pm, with parking lots opening at 7 pm; guests are encouraged to come early to secure a great spot for the movie.

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