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    In-Your-Face Movies

    Dallas-area theater introduces rare immersive movie experience

    Alex Bentley
    Sep 19, 2014 | 12:32 pm
    Dallas-area theater introduces rare immersive movie experience
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    Movie theaters need to pull out all the stops to draw people in nowadays, and one local theater is now experimenting with what could be the next evolution: Barco Escape, which utilizes three screens to envelop the audience in the movie.

    Cinemark is debuting the new technology at five theaters nationwide, including Cinemark Legacy and XD in Plano, as well as one in Belgium. The first film to be showcased on those three screens is The Maze Runner, which opened on September 19.

    Barco Escape includes three special screens — one directly in front of the audience and two more jutting out on both sides. The two on the side will come to life at key points in the film, which for The Maze Runner is during two sequences, totaling about five minutes worth of screen time.

    This is similar to what happens during some IMAX films, only instead of the screen expanding vertically, the audience will suddenly find their entire field of vision taken up by the action on the screens.

    Frugal moviegoers will be pleased to note that Cinemark is charging normal prices for 2D movies for Barco Escape — the film is not in 3D, as that might be a bit too immersive — instead of tacking on extra fees for the privilege of seeing something new.

    For right now, Barco Escape is still in the experimental phase. They are asking for feedback from those who choose to see the film in the new format at ready2escape.com. Presumably, if they receive enough positive feedback, the screens will stay in place to enhance future film experiences.

    unspecified
    news/entertainment

    This Week's Hot Headlines

    Exotic ice cream shop sweetens this week's most popular Dallas stories

    CultureMap Staff
    Jun 21, 2025 | 10:00 am
    Kwality Ice Cream
    Kwality
    Kwality Ice Cream

    Editor's note: The top Dallas news of the week is all about food, from innovative Indian concepts to a high-profile steakhouse. Catch up on our most popular stories below, then visit our event planner for the best things to do in Dallas this weekend.

    1. Kwality Ice Cream shop to bring creamy exotic desserts to Frisco. An ice cream chain with an Indian flair is dipping into Dallas-Fort Worth. Called Kwality Ice Cream, it's a concept founded in New Jersey that specializes in traditional Indian ice cream and cold drinks, and it's opening a location in Frisco.

    2. High-profile Palladino's Steak & Seafood heads to Preston-Royal Dallas. A high-profile new steakhouse is coming to North Dallas. Palladino’s Steak & Seafood, an eponymous concept from Dallas restaurateur Joseph Palladino, will open at 5959 Royal Ln., in the former Spec's space.

    3. Veteran Dallas restaurant team to open innovative Indian to-go spot. A Dallas restaurant team versed in Indian food is opening an innovative new to-go spot. Called Elephant Indian Grill, it’s a to-go-only restaurant opening in the Park Cities, in the former Granny’s Cajun Cooking, where it’s set to launch in late June.

    4. Dallas chef nominated for James Beard award parts ways with restaurant. Dallas chef RJ Yoakum, who has earned scads of acclaim in Dallas in his role as executive chef at Georgie, the high-profile restaurant in the Knox Street district, is no longer its executive chef.

    5. Savvy team to open expansive Indian restaurant Silk Road in Coppell. An Indian restaurant from a team of hospitality veterans is coming to Coppell. Called Silk Road Indian Cuisine and Bar, it will open soon at 160 W Sandy Lake Rd. in the former JC’s Burger Bar space, where it will feature flavors from northern and southern India.

    openingssteakhousechefsindian foodfriscocoppelltop stories
    news/entertainment

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