A new era of professional soccer is coming to North Texas: The soccer entity previously known as USL Dallas has a new identity, called Atlético Dallas.
USL Dallas, now known as Atlético Dallas, is a professional soccer team coming in 2027 as part of the USL Championship. Founded by soccer enthusiasts Matt Valentine and Sam Morton, it'll be part of the United Soccer League (USL) Championship, in partnership with the city of Garland. It'll be the second men's soccer team in the region, joining FC Dallas a professional soccer club based in Frisco that plays in Major League Soccer (MLS).
The announcement about the new branding was made during a fanfare-filled event in downtown Garland on May 2 featuring appearances by local personalities such as Armando “El Chiquilín” Ulloa of La Grande 107.5 FM, who also joins the club as a minority owner and brand ambassador.
“This brand launch is more than a name reveal —it's a declaration of who we are and what we stand for,” Valentine said. “Atlético Dallas reflects our ambition, our roots in the game, and our commitment to uniting the community through our shared love of soccer."
Part of the new brand identity includes bold team colors: Texas Topaz (light blue), Blackland Crude (black), Silver Ore (metallic silver), and white. Hey sounds like Cowboys colors. There are also wolf and snake mascots.
Atlético Dallas' youth division will now be known as Atlético Dallas Youth, following a recently announced partnership with Renegades Soccer Club. With more than 2,500 young athletes and a reputation for competitive excellence, the transition will strengthen the club’s commitment to developing homegrown talent through a clear and direct pathway to the pros.
The club is preparing to kick off play in the USL Championship in 2027, joining the fastest-growing professional soccer organization in the U.S.